Book: Tip of the Iceberg
Author: Suveen Sinha
Price: Rs 599
Suveen Sinha, who co-wrote Jagdish Khattar’s book, is back with a solo title, Tip of the Iceberg, in which he goes in back of funding hype to look more closely at the promoters of India’s biggest e-commerce startups, from horizontal marts like Snapdeal to niche entities like Practo and Housing.com.
The book would interest entrepreneurs on the make, being incubated in campuses all over India, but there is also general interest in this increasingly competitive sector, where a fight to the death has just begun, with Amazon going head to head with shopping sites promoted by Indians.
The people fighting in the trenches frequently make headlines (Housing.com is in the news this week) but in the pages of a book, there is more opportunity to step aside from the exciting abstractions of burn rates and transaction loops to look upon the human landscape.