Offering aesthetic cultural demonstrations accompanied by an array of food options and music, multi-city festival Eat Play Love (EPL) will be held here on December 17. The two-day festival will then travel to Hyderabad, Kolkata, Pune and Nagpur. It is the first edition, and the organisers plan to expand to newer regions over the next three years.
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Eat Play Love will also have artistes showcasing their best work, making Ford Field Park look like a living art gallery.
Spearheaded by Percept Live and The Eat India Company, visitors at the festival will journey through the culinary road of India with participation from more than 100 exhibitors from across the country. Percept Live CEO Manuj Agarwal added, “The festival with not only be a tool to drive a greater participation from the local citizens and authorities but will in the coming years; become a bucket list event growing in scale and encompassing more categories. We aim to contribute 45 per cent to the tourism and state revenues over the next three years.”
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“While there are many festivals today, they cater to specific genres and are skewed to a sub sect of the city’s population thereby ending up being either too localised or being limited in their offering. We aim to build and deliver on the 360 degree experience by reflecting on the diversity and spirit of each city and its citizens,” Chandni Dhall, partner Eat Pray Love, said in a statement.
The festival will have dedicated zones to art, photography, retail, wellness, comedy and adventure sports.
Eat Play Love will be undertaking slum beautification, street installations at traffic junctures, countdown timers at heritage city spots and travelling caravans as well.