The game of exquisite corpse is a gamble. One gets a sheet of paper folded into four panels. An idea drawn on the first panel has to be taken forward by the next without peeping into what was done before. From such a game of pitch and toss was inspired the Visual Gradient project. Two design firms, Ishan Khosla Design, Delhi, and BOB Design, Zurich/London, were given the task of making two posters for the exhibition ‘BOLD: Graphic Design from India’ for the London Design Festival (LDF).
Create Culture and India Design Platform (IDP) has been presenting contemporary designs from India annually at the LDF. This is their third edition, which is being shown at Rich Mix, an independent art venue. “The collaborative spirit of the project brings together communities, celebrating the creativity of unknown faces,” says Arpna Gupta, founder of Create Culture and IDP.
Each poster of Visual Gradient has the idea of the minimal and the ornamental in its design. “We had to see it in the context of the countries we were coming from. For Mireille of BOB Design, who is from Switzerland, the idea of minimal is different from what we interpret in India. We consciously used only black and white because we wanted the form to speak. In our design we have worked with chikankari, sanjhi, madhubani and laser cut,”
Roshnee Desai, Designer & Creative Director, LOCAL, Mumbai
LOCAL believes that design is form, function and culture. It finds ways to present a unique voice that borrows from the everyday. Their comic series Ledis Log is a take on the daily trials of being a woman in urban India caught between traditional and modern values. Ledis Log is a humorous take on the daily trials of being a woman in urban India caught between traditional and modern values. This comic was made when I was the Design Lead at Culture Machine along with my colleagues Pradeep Yadav, Mallika Parmar, Janani G, Amruta Pradhan, Kaavya Becktor and Disha Anand over tea breaks. “LOCAL hopes to tap into our culture and re-interpret it in a voice which is global and yet rooted in its locale,” says Desai.
All for One
Sarang Kulkarni, Type Designer, Co-founder, Ek Type, Delhi
Ek Type forms letters one font at a time, creating multilingual families in Indic scripts and Latin. Besides four new fonts, they created Modak, a Devanagari and Latin display typeface with portly curves and thin counters. It started as a hand-sketched lettering experiment in Devanagari, and has led to one of the chubbiest Devanagari typeface to be designed so far.