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Railways offers platforms for setting up over 2,000 ATMs

ATMs will be on end platforms or prominent spaces in the circulating area of the station, a railway official said, adding stations will be offered via transparent e-auction process for a long-term 10-year contract.

By: PTI | New Delhi | Updated: January 8, 2017 10:57 am
suresh prabhu, indian railways, railway minister suresh prabhu, railway platform ATMs, ATMs, demonetisation, digital india, cashless india, cashless economy, digital economy, indian railways ATM, indian express, india news Union Railway Minister Suresh Prabhu. (File Photo)

Eyeing about Rs 2,000 crore annually from non-tariff sources, Railways is all set to reach out to big names from the advertising world for spaces in trains, level crossings and areas along tracks besides offering major platforms for installing over 2000 ATMs. Railway Minister Suresh Prabhu will launch the non-fare revenue policy, a first in Railways, offering various schemes for revenue-yielding activities including train branding, rail radio schemes and the mega offer of setting up about 2400 ATMs at platforms of major stations across the country early next week.

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“Currently Railways earns less than 5 per cent of its total revenue through non-tariff sources. Our aim is to raise it substantially through concrete offers,” said a senior Railway Ministry official involved with the firming up the non fare revenue policy.

ATMs will be on end platforms or prominent spaces in the circulating area of the station, he said, adding stations will be offered via transparent e-auction process for a long-term 10-year contract.

The policy envisages that in addition to the existing identified sites, Railways shall allow advertising at areas hitherto unused such as area along tracks, road overbridges and level-crossing gates.

The policy will offer out-of-home advertising policy and allow monetisation of railway assets by means of advertising, the official said.

Besides, big LED screens will come up at station buildings, platforms, foot overbridges (leading to station area) for advertising under Rail Display Network as part of the new policy.

Rail Display Network will initially cover 25 stations including Old Delhi, Varanasi, Jaipur and later on extended to other major stations.

The policy will offer branding of trains allowing internal and external advertisement and product sampling on trains on a long-term basis to big players allowing marketing flexibility thereby leading to higher realisation of earnings.

Advertisement through vinyl wrapping of train exterior (including windows of AC coaches) and inside the coaches shall be allowed under the scheme, the official said.

There will be distribution of sample products free of cost for gauging passenger reaction to the product. However, no sale of products will be allowed in trains, the official said.

The train branding packages will be offered through bidding in a phased manner starting with Rajdhani and Shatabdi services.

The policy will also unveil a new scheme – Content on Demand and Rail Radio Policy, which will allow monetisation of entertainment-based services on trains and stations, the official said, adding, these services will be provided through audio video trains and platforms.

Provision of content such as movies, shows, educational programs shall be in both paid and unpaid formats.

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  1. T
    Jan 8, 2017 at 8:41 am
    Yesterday one guy from Niti Ayog said by 2020 all ATM, cards everything will disappear from Earth, and now this guy is offering his place to put 2000 ATM. Oh god wish you all the best.
    1. K
      Jan 8, 2017 at 6:45 am
      On one side every one of his boss saying that atm will be obsolete in 3 years and this guy saying of 2000 atm. Total confusiois lot. Grow up guys.
      1. I
        Jan 8, 2017 at 8:23 am
        Railway minister should plan for big rennovation in old tracks and old coaches, lt;br/gt;Safety of trains (Many trains are derailed last year), need to increase speed of trains, improve goods trains, lt;br/gt;NOT just Miscelleniuos work,
        1. M
          Jan 8, 2017 at 10:23 am
          cashless ATMS in Railway stations while indian railways can't go for digital magic though most of the Pengers without tickets in Northern railways.
          1. I
            Jan 8, 2017 at 6:49 am
            First do some homework instead of spending public money and increasing railfare. The bogies of expresses are still 1947 models . No water in toilets . Unclean toilets . Contract given but no cleaning . Rats attack pengers and their luggage. Thiefs plenty in all trains . Almost every week one accident killing many .No action but expenditures and still talking high bullet trains etc.
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