With millions of Indians hooked on to Twitter and Facebook, it is too tempting for any politician to ignore. While some such as Omar Abdullah, Milind Deora and Akhilesh Yadav were early on Twitter, the looming elections have encouraged many more to follow.
Law & Telecom Minister Kapil Sibal stepped into Twitter territory last November, Leader of the Opposition in the Rajya Sabha Arun Jaitley a month later. January 2014 saw old-school politician Lalu Prasad Yadav on this new medium. First-time Lok Sabha aspirant Nandan Nilekani had begun tweeting in September 2013.
Most political leaders are on both Twitter and Facebook, though some such as Mamata Banerjee prefer one over the other. She took to Facebook in mid-2012.
Lalu, who joined Twitter January 14, explains why a politician of his vintage should do so. “Only change is constant. With change, we change… finally on Twitter. Stay connected”. That he was not one to give up despite court battles was also conveyed in a Hindi tweet that translates loosely as, “So what if I can’t contest elections, my alphabetical characters will.”
Sibal’s entry comes after he had once been under attack on social media websites for allegedly advocating censorship of unparliamentary tweets and blogs. The reason, he says, is there is little option but to join this new mechanism. “If there is trolling also, you have to learn to deal with it,” he says. There may have have been about 70 per cent negativity when he joined, Sibal says, but he feels that figure in barely two months is down to 50 per cent and hopes it will drop farther. His first tweet was, “So Twitter is everything they said it would be. Passionate, blunt . I got trolled and was even trending. Not bad for just Day 1!”
He used Twitter to congratulate the Aam Aadmi Party and fellow tweeter Arvind Kejriwal on their Delhi victory, to express his opinion on the government efforts following a Supreme Court order on Section 377, and on waiting to see how the court would serve justice in the Justice Ganguly sexual harassment issue.
Jaitley is said to have decided to join because he finds it empowering him to reach people who may not be reached with conventional methods. With 118,000 following him within two months, this can hardly be contested. A recent chat session of his is said to have been retweeted nearly a million times. He held another session February 22.
Narendra Modi and other senior leaders such as Sushma Swaraj are already tweeters and bloggers.
When Nilekani, chairman of UIDAI and contesting from Bangalore, got on to Twitter, he was greeted with welcome messages as well as angry tweets asking whether he and his family had got Aadhar cards or how much of the taxpayers’ money had been “flushed” continued…
Birla said her campaign this time is “very similar” to the last time.