To connect with Muslims, BJP prints pamphlets in Urdu in UP

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A photograph of Modi with message ‘saal ek, shuruaat anek (one year, several initiatives)’ is on the front of the four-page booklets in which BJP has highlighted schemes such as “Upgrading Skills and Training in Traditional Arts/Crafts for Development” (USTAD), launched from the PM’s constituency Varanasi on May 14 for weavers and other artisans. Most people engaged in weaving belong to the Muslim community.

Pamphlets in Urdu were received at the party’s state headquarters in Lucknow and in some districts of Uttar Pradesh on Saturday. The Muslim community has a sizeable population in western and the eastern UP. BJP leaders said Urdu pamphlets have also been sent to other states like Jammu and Kashmir, West Bengal, Telangana and Assam.

BJP’s national in-charge for minority wing Abdul Rasheed Ansari said that the party decided to translate the Hindi content into other languages to connect with the people belonging to certain communities and regions in a more “affectionate manner”.

Ansari said that the minority-wing activists with the Urdu pamphlets will reach out to the Muslim community and tell them about works that the Narendra Modi government has done for the growth of entire nation and all communities in the past one year.

He said the idea was to connect with people of different communities and show BJP’s commitment to the ideology of Sabka Saath, Sabka Vikas.

BJP minority-wing president in UP Rumana Siddiqui said the pamphlets in Urdu have reached the party state headquarters in Lucknow on Saturday. While Rumana could not give the exact number of the pamphlets received by the office in Lucknow, the party’s Kanpur mahanagar president Surendra Maithani said that he has received around 50,000 pamphlets in Urdu along with booklets in Hindi and English. “We are going to hold the Mahasampark

Abhiyan in the Muslim-dominated areas of Chamanganj in Kanpur on Monday. While interacting with the Muslims who have taken up BJP membership, the party will distribute these Urdu pamphlets also among those Muslims who have not joined the party yet,” Maithani said. He added that the move was aimed at making Muslims aware of the welfare schemes launched by the central government.

Maithani said that there are around 3.5 lakh Muslims in Kanpur and more pamphlets in Urdu languages will be sought from the party’s Delhi office.