Amethi”. “The neglected people of Amethi desperately need development…Prove yourself, my friend…and this will be your best communication strategy,” he says, adding that Rahul will have to come out of his R&D mode and dirty his hands with real work on the ground.
‘Bring in Priyanka Gandhi’
Sam Balsara, Chairman and Managing
Director, Madison Communications
“If I was part of Rahul Gandhi’s war room, I would send my people out into the market to find out what the people feel about the Congress and Rahul,” says Balsara, whose agency managed media-buying for the BJP this election.
Balsara also says he would also advise Rahul to think long-term and put together a 2020 vision paper before the country. Roping in Priyanka Gandhi as one of the brand communicators and chief strategists would also be a key strategy of his communication plan.