MakeMyTrip co-founder’s beef tweets spur Twitter backlash

People tweeted screenshots of the uninstalled app, one-star ratings and negative reviews of the mobile application. A text message to Deep Kalra, founder and CEO of MakeMyTrip, elicited no response.

By: Express News Service | New Delhi | Published: June 2, 2017 5:59 am

A social media campaign has been launched to uninstall and downgrade travel portal MakeMyTrip’s mobile application in response to two tweets by the company’s co-founder and strategic adviser Keyur Joshi on the issue of beef. Joshi had on Wednesday tweeted that he was a “strong supporter of Narendra Modi” and a vegetarian, but will eat beef “to support freedom for food”. “#beefban if Hinduism takes away right to choice of food, i rather not be a Hindu. @narendramodi @BJP4India cant decide what people eat,” he said in another tweet.

Although Joshi deleted the tweets later, and even his Twitter account, BJP supporters started tweeting with the hashtag #BoycottMakeMyTrip and asked others to uninstall the company’s mobile application and give it the lowest possible rating on the mobile app store. The hashtag trended on Twitter for a while. Those who tweeted with the hashtag included at least six people who the PM follows on Twitter using his personal account. One of them is Niraj Dave — among the first to start using the hashtag against MakeMyTrip Wednesday.

Before deleting his Twitter account, Joshi wrote, “The views expressed in my tweets regarding #beefban were my personal thoughts only, I deeply regret any unintentional inconvenience or hurt cause to anybody. I sincerely apologize for this and withdraw my comments unconditionally.” The company tweeted a statement, distancing itself from Joshi’s initial tweets. It said: “The views expressed by Mr Joshi on Twitter are his personal thoughts & do not reflect the views of MMT. He is not a current employee of MMT.”

But even 24 hours after the statement by the company, BJP supporters continued their campaign against it. People tweeted screenshots of the uninstalled app, one-star ratings and negative reviews of the mobile application. A text message to Deep Kalra, founder and CEO of MakeMyTrip, elicited no response.

In a similar incident, a campaign had been launched against e-commerce platform Snapdeal after its brand ambassador Aamir Khan spoke about perceived acts of intolerance in the country at the Ramnath Goenka Excellence in Journalism Awards in 2015.

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  1. Sudheer Thaakur
    Jun 3, 2017 at 12:30 am
    does he also want to give up indian citizenship because banning of cow slaughter is part of indian cons ution?
    1. I
      Jun 2, 2017 at 11:28 am
      India's perceived 'greatness' is in its diversity. The problem with folks from northern parts of the country is that they think Hindu culture is same throughout India,which is wrong. That's one of the reason people from this part of the country have a problem with Northeast people and southies. A bit of travel around the country and a bit more of reading will make them all right though. Beef is eaten in Kerala by almost everyone and those who don't eat beef do that not because of religious reasons but because of their taste choices or preferences. There is also an impression that beef is eaten only by Muslims,Christians or so called 'low caste' people or because of better affordability ,which is also untrue .This is evident from the fact that beef is nearly as costly as mutton and definitely much costlier than chicken ,in Kerala. So when someone demand beef ban it can only be umed as an effort to impose an alien culture on the affected population.
      1. C
        Jun 2, 2017 at 10:43 am
        Pork is also prohibited in the Bible in the book of Deuteronomy. Research has shown Eating pork can expose the individual to various worms like roundworm, pinworm and hookworm. dangerous is Taenia Solium,
        1. B
          Jun 2, 2017 at 10:17 am
          Mr. Keyur Joshi Do try Pork sometimes. And also support Speaker Ban on Masjids which courts have ruled to be banned. Please support that too. WILL YOU. I DONT THINKS SO. Indian Cons tion has given you Freedom of SPEECH But It also requires DUTIES as an indian. PLEASE READ ABOUT IT.
          1. N
            Jun 2, 2017 at 9:51 am
            this is ease of doing business in india. the business of intimidation. anyone shares their opinion which contradicts the BIMARU BJP/RSS they are anti-national, anti-army. we are not allowed to eat what we like and threatened with rape, business boycott. These goons do not have any counter argument. Their existence is based on threatening others.
            1. SHASHANK Mittal
              Jun 2, 2017 at 1:03 pm
              India is a democratic country. Everyone has right to dissent. Mr Joshi expressed his views and people who do not support him are expressing theirs. However rape threats and violence are dangerous phenomena and should be condemned.However, violence and threats perpetuated by non BJP parties are seldom reported in media so you are not aware that secular liberal parties also do the same thing. Just look at communists.
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