Now billed as Asias biggest fashion event,WIFW had 138 designers on the ramp and stalls,32 shows and more than 180 buyers. Here is why it could become a bigger brand in future.
Tokyo Fashion Week
With Japanese fashion brand Mujis director,Kenya Hara,addressing a design seminar followed by a capsule collection from Japan on the ramp,WIFW rang in more than a token reminder of 60 years of Indias diplomatic relations with Japan. Such collaborations would open new retail exchanges mutually.
Unlike former events,the best stalls in the business section were not assigned by hierarchy or success of a designer. Those who didnt have shows were in the middle section whereas even younger designers such as Aneeth Arora,Rahul Mishra and Raakesh Agarvwal got well-appointed stalls. The aisles between the stalls were six-nine metres apart in width,a luxury in any fashion trade event in the world.
NSD Performers at the Finale
JJ Valayas grand finale referencing the Ottoman Empire,according to insiders,pulled out all stops in expenditure and extravagance,also inviting around 40 performers from National School of Drama to participate in the recreation of The Grand Bazaar of Istanbul. Thumbs up for fashions new artistes.
Shifting Buyer Presence
Since WIFW collided with London Fashion Week in dates,European buyers were fewer in number about 20 per cent less compared to previous events,admits FDCI President Sunil Sethi. At the same time,domestic buyers were considerably more.