What worked at Fashion Week

WIFW had 138 designers on the ramp and stalls,32 shows and more than 180 buyers.

Written by EXPRESS FEATURES SERVICE | New Delhi | Published:February 22, 2012 10:18 am

Now billed as Asia’s biggest fashion event,WIFW had 138 designers on the ramp and stalls,32 shows and more than 180 buyers. Here is why it could become a bigger brand in future.

Tokyo Fashion Week

With Japanese fashion brand Muji’s director,Kenya Hara,addressing a design seminar followed by a capsule collection from Japan on the ramp,WIFW rang in more than a token reminder of 60 years of India’s diplomatic relations with Japan. Such collaborations would open new retail exchanges mutually.

Equal Opportunity

Unlike former events,the best stalls in the business section were not assigned by hierarchy or success of a designer. Those who didn’t have shows were in the middle section whereas even younger designers such as Aneeth Arora,Rahul Mishra and Raakesh Agarvwal got well-appointed stalls. The aisles between the stalls were six-nine metres apart in width,a luxury in any fashion trade event in the world.

NSD Performers at the Finale

JJ Valaya’s grand finale referencing the Ottoman Empire,according to insiders,pulled out all stops in expenditure and extravagance,also inviting around 40 performers from National School of Drama to participate in the recreation of The Grand Bazaar of Istanbul. Thumbs up for fashion’s new artistes.

Shifting Buyer Presence

Since WIFW collided with London Fashion Week in dates,European buyers were fewer in number — about 20 per cent less — compared to previous events,admits FDCI President Sunil Sethi. At the same time,domestic buyers were considerably more.

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