Set for ad blitz

The Women and Child Development Ministry is set to launch a multimedia advertisement blitzkrieg.

By: Express News Service | Updated: September 6, 2014 4:30 am

The Women and Child Development Ministry is set to launch a multimedia advertisement blitzkrieg. In a recent meeting, minister Maneka Gandhi briefed empanelled advertisement agencies about schemes like Beti Bachao Beti Padhao and the changes in the adoption rules. Agencies have been asked to submit creatives. Of the Rs 100 crore allocated for the Beti Bachao scheme, about Rs 25 crore has been earmarked for its publicity.

TAKING STOCK

While the CBI Director’s case was being heard in the Supreme Court on Thursday on the controversy regarding his visitor’s book, he continued grilling his officers at the CBI headquarters. Ranjit Sinha was engaged in a day-long meeting for the quarterly review of the cases being investigated by the CBI. In doing so, he also missed his weekly visit to his North Block office.

LOBBYING HARD

With elections in Haryana likely to be announced soon, ticket-seekers of all hues are camping in the Capital to lobby for their case. With Haryana Niwas packed to capacity, the neighbouring Punjab Bhawan has emerged as the venue of various meetings between ticket-seekers and their supporters, who they have brought along to show their clout. Politicians from Haryana are also using all links to get rooms allotted for themselves and their supporters in Punjab Bhawan. However, now that Punjab Bhawan is almost full, the next choice of these persons seems to be Maharashtra Sadan, which is in the vicinity.

CHANGE OF PLAN

Information & Broadcasting and Environment Minister Prakash Javadekar had to postpone his planned trip to Kaziranga National Park on Thursday after he was informed late Wednesday night that the Environment Ministry’s proposal to set up an Environment Regulator had been listed for Thursday’s meeting of the Union Cabinet. While Javadekar postponed his two-day Assam visit by a day, the proposal in the Cabinet got referred to a Committee comprising four ministers. Javadekar will now be visiting Kaziranga on Friday where he is slated to hold public meetings with local residents in villages around the national park.

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