Sanitation drive: Sachin to spread cleanliness message

Brihanmumbai Municipal Corporation (BMC) will make a short film featuring master blaster Sachin Tendulkar to spread the message of cleanliness.

Written by Agencies | Mumbai | Published:January 22, 2009 2:45 pm

Brihanmumbai Municipal Corporation (BMC) will make a short film featuring master blaster Sachin Tendulkar to spread the message of cleanliness.

Asmita Chitra,a venture owned by Smita Talwalkar of the Talwalkar Group,has been appointed by the BMC to make the film.

Officials from the the civic body said the film will show the level of cleanliness that the citizens should maintain in their surroundings. It will also highlight the importance of keeping the metropolis clean.

The project is expected to cost Rs 50 lakh,they said.

“The shooting will begin soon and the 30-minute documentary will be ready by the next financial year,” said Geeta Chaddha,Production Controller of Asmita Chitra.

“Sachin Tendulkar’s appearance will create an impact on citizens and the message given by him will be taken seriously,” she said.

“The film will be made on behalf of the BMC. Once ready it will be shown in theatres. Its CDs and DVDs will also be available and they will be distributed in municipal and private schools and colleges,” said a BMC official.

“Earlier actor Aamir Khan was approached but due to his prior commitments he was not able to do the film. Later Tendulkar was approached and he agreed to play a role in the film,” Chaddha said.

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