Officials learn nuances of social media

Julka urged the ministries to utilize the social media communication hub established by the I&B ministry.

By: Press Trust of India | New Delhi | Published: July 11, 2014 8:13 pm
New Media Wing of the I&B ministry organised a social media workshop which focussed on social media, pre and post-budget analytics and report-making, Twitter, Youtube and Twitter usage. New Media Wing of the I&B ministry organised a social media workshop which focussed on social media, pre and post-budget analytics and report-making, Twitter, Youtube and Twitter usage.

Nearly 150 officials from 59 ministries on Friday learnt the nuances of using Facebook, Twitter, Youtube and blogs for spreading information and government’s messages on the social media.

With Prime Minister Narendra Modi himself having set an example in communicating through the social media, the New Media Wing of the Information and Broadcasting ministry organised a social media workshop here.

Speaking on the occasion, I&B secretary Bimal Julka has said the Internet is fast becoming a mainstream, not just in the significant numbers but also in how fast it is seeping into the lives of the people of India.

He emphasized on building up communication strategies targeted for masses keeping in view the Prime Minister’s vision of ‘Minimum Govt and Maximum Governance’ for time-bound delivery of government services.

Julka urged the ministries to utilize the social media communication hub established by the I&B ministry.

A statement relased by the I&B ministry said the workshop was divided into four sessions. The first session concentrated on transforming governance through social media, which focused on Listen and Engage Module of social media, it’s analytic and response management.

A demonstration was also given on the pre and post-budget analytics and report-making. The second session was a hands-on on Twitter usage and it’s speciality as a unique media tool to impart information on a larger scale. The session also covered various nitty-gritty’s of Facebook as an interactive medium for government communication.

The third session was on Youtube which focused on popularizing government videos through this platform and the importance of tagging for social engine optimization. The final session was on the blogs, statement released by the ministry said.

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