Madhuri brand ambassador of MP scheme

The government has introduced several schemes and measures but the state has a long way to go.

By: Express News Service | Bhopal | Published: June 7, 2014 3:03 am

Actor Madhuri Dixit will be the brand ambassador for Madhya Pradesh government’s ‘Mamta Abhiyan’. The campaign launched last year seeks to reduce the maternal and infant mortality rates which are very high in Madhya Pradesh.

The government has introduced several schemes and measures but the state has a long way to go. A government spokesman said Madhuri has agreed to be the brand ambassador for the scheme and will attend a programme organised by Unicef in Bhopal on June 26.

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