Amid an hour of crisis for Nestle’s Maggi noodles throughout India, and with Punjab joining the list of states banning the product on Saturday, employees of Nestle have some advise for people: ‘Keep calm and eat Maggi’. And they have taken to WhatsApp to defend their company and its product.
Nestle has been going all out on platforms like social media, trying to convince customers on their Facebook page ‘Meri Maggi’ that Maggi is safe to eat with nothing harmful.
Now the new PR exercise has been started by employees of Nestle who have put this as their profile picture. With a bowl of hot Maggi noodles in the picture and the familiar yellow background, the picture says ‘Keep Calm and Eat Maggi.’ The Indian Express came across these WhatsApp display pictures of some employees of the Nestle plant in Moga, Punjab and contacted one such employee who used this image.
He said, “I am working in Nestle since 30 years. We have faith in our employers and our products. We know that Maggi is safe and we are producing it since so many years. Although we have got no official communication from headquarters to do any such PR exercise but we are doing it on our own will.”
A screenshot of the display photographs on WhatsApp saying ‘Keep calm and eat maggi’.
“I do not want my identity to be revealed as it might be seen as breaking company protocol but this is a small step we employees have taken for our company and the product that made our identity,” said another employee.
Another employee from Moga plant said, “One of my nephews who is just 10-year old sent me this picture. He asked me if Maggi is really harmful. We are tired of answering endless questions since this Maggi crisis has happened and putting this picture is probably an answer for many. Of course we cannot question the lab reports but we know that our product is safe and we need to convince our customers that there is nothing wrong in Maggi.”
When contacted, Himanshu Manglik, head of Corporate Communications at Nestle India, said, “We have not given any such orders to employees to spread a positive word about Maggi through WhatsApp but if they are doing it, it is on their own will. It also shows that our employees believe in quality of our products and it is their personal choice. Once all reports are out, people will soon realize that Maggi is completely safe.”
He further confirmed that Maggi production has been stopped at Moga plant in Punjab.