Monday, Dec 22, 2014

I&B ministry plans to hardsell India as film shoot destination

By: Express News Service | New Delhi | Posted: February 10, 2014 1:35 am | Updated: February 10, 2014 1:36 am

In an effort to market India as a viable filming destination, the I&B Ministry plans to hold negotiations with various countries to enter into Co-production Audio Visual Agreements.

While a number of agreements have already been signed, the broad framework outlining such agreements has also been shared with a number of countries, I&B Secretary Bimal Julka said during deliberations with key stakeholders at the Berlin Film Festival. This year, 10 Indian films will be screened at Berlinale.

During discussions with stakeholders representing participants from various countries, Julka said India’s co-production agreements were unique as they offered multiple benefits to foreign film producers. He said that any agreement to this effect will enable foreign producers to harness the strength of India’s film prowess – its technically-qualified manpower, pool of talented actors and a multitude of shooting locations.

Co-production agreements also enable films to be treated as “national films” and thereby make them eligible for National Film Awards and the Indian Panorama Section of IFFI. The release of such films through the Indian distribution network will help open up Indian consumer markets to foreign producers, he said. The Indian film industry will also benefit by the profiling of shooting locations, generation of direct employment and encouragement to film tourism, he added.

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