Prime Minister Narendra Modi on Thursday wielded a broom to launch his pet ‘Swachh Bharat’ mission, a cleanliness drive across India, on the occasion of Gandhi Jayanti. About 31 lakh central government employees working across the country will take a pledge of cleanliness in various public functions on Thursday as part of the Narendra Modi administration’s ‘Clean India’ campaign.
Here are a few stories you should read on Modi’s ‘Swachh Bharat Abhiyaan’:
1. Rare Gandhi footage
A four-minute film showing rare footage of Mahatma Gandhi and his ideas on cleanliness is likely to be aired during the launch of the Swachh Bharat mission by Prime Minister Narendra Modi on October 2.
READ: Rare Gandhi footage to help launch clean India campaign
2. PM Modi’s ‘Clean India’ campaign launched
Lakhs of state government employees have been asked to be part of this massive drive which will be launched by the Prime Minister in New Delhi on Thursday.
3. Opinion – Yogendra Yadav
The real question is not why government wants to push the Swachh Bharat Abhiyan, but what it wants to pack into this campaign and how it will approach the issue.
READ: A sarkari campaign about us
4. ‘Clean India’ campaign
The Centre has asked state governments to organise walkathons and marathons, painting competitions and kite-flying events to create awareness on Swachchha Bharat Abhiyan, the nationwide sanitation drive.
5. Opinion – V. Kurian Baby
Prime Minister Narendra Modi deviated from convention and made sanitation a central theme of his Independence Day speech, making it a political priority, and Swachh Bharat Abhiyan, launched today, aims to make the country open defecation-free by 2019.
6. Swachh Bharat campaign through social media
A “clean India challenge”, almost on the lines of the ALS ice bucket challenge that went viral across the world recently, may unfold itself across social media platforms on Thursday. And the first person to take up the challenge may be none other than Prime Minister Narendra Modi himself.