Dedicated 24×7 channel for farmers soon: I&B minister

The channel will provide information related to aspects like weather forecast and seeds.

By: Press Trust of India | New Delhi | Published:July 7, 2014 12:36 am

A 24-hour tv channel dedicated to agriculture and related issues will be launched soon. To be named ‘DD Kisan’, the government and the Prasar Bharati are working on finalising the plans for launching the channel at the earliest.

“DD Kisan will come up very soon,” Information and Broadcasting Minister Prakash Javadekar told PTI. The channel will provide the farming community with information related to aspects like weather forecast and seeds.

In the run-up to the Lok Sabha elections, the BJP had declared that if voted to power, it would “explore setting up of regional Kisan TV channels.”

Earlier, Prasar Bharati had been deliberating whether a single agriculture channel would suffice considering the different languages and requirements in various states and regions of the country. There was a proposal for having one channel with windows for programming in 11 regional language channels.

“Producing content related to agriculture is challenging because different geographical regions constitute different agro-economic zones and different areas grow different crops. Moreover farmers in different states, different climates speak different languages. So the content has to be region-specific,” an official said. Doordarshan and All India Radio already have been running programmes related to agriculture.

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