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Chennai city budget aims at expanding ‘brand Amma’

The party hopes the measures would boost its cadre ahead of the Lok Sabha polls.

The biggest conglomerate in Tamil Nadu today, named after Chief Minister J Jayalalithaa, is ‘brand Amma’. Its latest greenfield ventures include Amma cinema theatres, Amma guesthouses, Amma women’s hostel, Amma weekly markets, Amma drinking water and Amma computer training.

These new projects were announced by Chennai corporation mayor ‘Saidai’ S Duraisamy in the city budget Wednesday. The announcement comes as AIADMK workers prepare for Jayalalithaa’s 66th birthday on February 24.

About five Amma theatres will come up in the first phase, to be run by a third party. But ticket fare would be fixed by the corporation. Low-cost Amma guesthouses would cater to those travelling to Chennai for short trips, while Amma weekly markets would open in all 200 wards in the city corporation. Amma drinking water, which was so far sold in bottles, would now be available in 20 litre packs for domestic use.

The party hopes the measures would boost its cadre ahead of the Lok Sabha polls.

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