In an e-mail message to customers, Bharti Airtel CEO Gopal Vittal has listed reasons for the increasing number of call drops that Airtel users may be facing. He says that ‘spectrum’ and ‘sites’ are two ‘key components’ to delivering a good network experience. Airtel has invested over 50,000 crores on spectrum in order to ensure that the company’s customers do not have to deal with erratic networks, he added.
At the end of the message, he also requests customers to identify the location of a mobile site in the vicinity of someone’s residence so that call drops in a particular locality could be reduced.
Here’s the full text of the e-mail message:
In the last few weeks, you may have noticed some discussion on ‘call drops’. This is something that all operators are dealing with. At Airtel, providing a seamless and high quality network experience is the most important priority for us as a company. In fact, we take great pride in the quality of our network across the country. We are widely known as the brand with the best network. It therefore pains us every time you have a problem.
There are two key components to giving you a superior network experience – spectrum and sites.
We have invested heavily behind spectrum. In the last two years, we have invested over 50,000 crores on spectrum to ensure you enjoy a great network experience. We will continue to augment any additional spectrum needs as and when an auction takes place.
At the same time we are also committed to making requisite investments in additional sites to leverage this spectrum. But we have to physically install these sites. While we already make every possible effort to make this happen, placing sites has become a serious problem in most cities due to misplaced fears of the impact of sites and air waves. In fact as you read this, some of our sites are getting shut down across India. This inconveniences thousands of customers who are not clear why they experience a call drop.
The fact is that India operates under the strictest norms for mobile towers. Our emission standards are one tenth that of global averages – and much more stringent that even Europe! And finally, there are a number of elegant solutions for sites today that are power efficient and that can be installed on a roof.
Without these sites we cannot provide you the experience we desperately want you to have. You are the reason we exist and with your understanding and support we can serve you better.
So, I want to take this opportunity to ask for your help.
If you face significant call drops in your locality, can you help us find a location for a mobile site in the vicinity? All you need to do, is to click on the link below and identify the location on the map where you have a lead for us.
Help us help you at http://www.airtel.in/h