Aiming to make the Samajwadi Pension Scheme more popular ahead of the Assembly polls, the state government Friday roped in Bollywood star Vidya Balan as the brand ambassador of the scheme, which promises a monthly pension of Rs 500 to poor women.
The state government has prepared a short film in which Vidya Balan speaks about the scheme.
In an event at his residence in the presence of Vidya Balan, CM Akhilesh Yadav said that his government was doing a lot of work for the poor and deprived sections of society, but beneficiaries were unaware about the provider of the schemes. He said that on various occasions, when he spoke to beneficiaries of the Samajwadi Pension Scheme, they were unaware of who was providing them with the benefits.
Akhilesh said that it might be possible that women in rural areas could not recognise him, but they recognise Vidya Balan. Involving Vidya would make people across the state aware about the scheme and also about the government running it, he said, adding that his government was lagging behind in publicity.
The CM also announced that pension amount had so far been transferred to the beneficiaries every several months, but would now be transferred every month.
Vidya Balan said that she was very happy to be face of the scheme. It will bring about a change in the lives of women, she added.