Tone down ads, Collector tells Kota institutes

At a review meeting held on Monday, District Collector Ravikumar Surpur issued an advisory to the institutes to tone down their advertisements.

By: Express News Service | Jaipur | Published:December 24, 2015 1:44 am
Kota, Kota institutes, Kota district administration, kota institutes advertisements, kota institutes ads, kota latest news, nation news At a review meeting held on Monday, District Collector Ravikumar Surpur issued an advisory to the institutes to tone down their advertisements.

After directing coaching institutes to give students a mandatory weekly off, the Kota district administration has advised them to refrain from putting out grand advertisements, especially those with photographs of toppers of engineering and medical entrance exams.

At a review meeting held on Monday to assess the compliance of its November 4 directives to coaching institutes, District Collector Ravikumar Surpur issued an advisory to the institutes to tone down their advertisements.

“We suggested to them to not use pictures of toppers for their advertisements. Instead, we advised them to use blank ads with a message saying their child would learn and be proficient in advanced mathematics and physics… something like that would be a reasonable promise instead of saying everyone could top the exams,” Surpur told The Indian Express.

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According to the district administration, the advertisements lead parents to believe that their child could also top these exams if he or she studied at a particular institute. “Which is a lie, since these are competitive exams and no matter how much we would love for everyone to top, the truth is only a few can. And then there is a fine print with these advertisements that says it is based on your child’s hard work which creates additional pressure on children,” said Surpur.

Coaching institutes, however, see the issue differently.

“An advertisement featuring toppers could be interpreted in various ways. If it can depress some students, it can motivate others,” said Naveen Maheshwari of Allen Career Institute.

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