Baba Ramdev: Three decades of research and development behind Patanjali’s success

Baba Ramdev was answering a question in a ‘Meet the Press’ programme organised by the Nagpur Union of Working Journalists.

Written by Vivek Deshpande | Mumbai | Updated: September 12, 2016 8:15 am
Ramdev, baba ramdev, patanjali, research and development, R&D, research, patanjali products, india news, indian express Yoga guru Baba Ramdev. (Source: File Photo)

Yoga guru Baba Ramdev on Sunday sought to clarify that the success of his business ventures had not coincided with the tenure of the Narendra Modi government but was a result of three decades of research and development “which not many people know about”.

Ramdev was answering a question in a ‘Meet the Press’ programme organised by the Nagpur Union of Working Journalists. “Patanjali has 20,000 employees, 200 scientists and 10 research labs. Our products are research-based. Our Dantkanti toothpaste is popular across the world. We are producing 25 lakh tubes of the paste per day and will soon be producing 50 lakh tubes daily,” Ramdev said.

He pegged the net worth of Patanjali products at Rs 50,000 crore over the next 18 months. “Ours is the first fast-moving consumer goods company (FMCG) to give advertisements in the media. The other FMCGs have started giving ads because of Patanjali,” he said.

Delineating his business trajectory, Ramdev said, “Patanjali aims to set up 10 mega units, 50 semi-mega units and many small-scale units and compete with multinationals by ‘Swadeshikaran’ (Indianisation) of products like jeans, other clothes, shoes et al. Youths have been egging me to give them ‘swadeshi’ jeans. Though jeans is a foreign apparel, considering the demands of the time we live in, we can do its ‘swadeshikaran’.”

The yoga guru stressed that Patanjali’s sole objective was to help the society and not earn profit. “Soon, we will be competing with multi-nationals like Unilever in developed countries and bring the profits earned back to the country. We have plans to start operations in poor countries, where the profits will be ploughed back in the same country for the benefit of the people there,” he said.

Ramdev refuted allegations that he was favoured by the Maharashtra government in allotment of land in MIHAN for his food processing unit. “Let the government offer it to companies like Unilever at half the price which I paid. I will be too happy,” he said.