Buying liquor in Kerala could soon become a hassle-free experience, with the Kerala State Cooperatives Consumer Federation Ltd (Consumerfed) planning to introduce an online order system for consumers.
After placing the online order and getting a receipt, the consumer can collect the liquor bottles from a Consumerfed outlet, thus saving himself the trouble of standing in long queues.
Liquor outlets in Kerala are known for long queues. At many places, buyers queue up even before the outlets open for the day.
Consumerfed Managing Director and CPI(M) leader M Mehaboob said a final decision on the online order system would be taken by the board of directors. “There will be no online sale of IMFL bottles. Only the order can be placed online,” Mehaboob clarified.
“With the receipt, the customer has to go to the existing outlets of Consumerfed to collect the bottles. Sale will be only across the counter. As there is no online sale of IMFL, the Excise Act need not be amended to introduce the new system. We will be operating within the ambit of the existing law,” he said.
Consumerfed runs 38 out of 306 liquor retail outlets in Kerala.
Consumerfed and Kerala State Beverages Corporation had earlier introduced self-service liquor outlets in Kochi and Thiruvanananthapuram. Such outlets have become a huge hit, particularly among women consumers.
Excise Minister T P Ramakrishnan said liquor consumers deserve better treatment. “The queue system at the outlets should undergo a change,” he said.