Rajya Sabha on Tuesday: Fairness cream ads ‘demeaning for women’, ban them

Every cream promises to make them fair, but the results of such claims are never tested, Rajya Sabha MP Viplove Thakur said.

By: PTI | New Delhi | Published: July 26, 2016 3:24 pm
rajya sabha, fairness cream, fair and lovely, fairness cream ads, rajya sabha today, rajya sabha news, india news Congress MP for Rajya Sabha Viplove Thakur said that fairness cream advertisements were demeaning to women. (File Photo)

A demand for banning the advertisements of fairness creams was made in the Rajya Sabha on Tuesday, with members saying that such products and their publicity were demeaning for women.

Raising the issue during the Zero Hour, Rajya Sabha MP for Congress, Viplove Thakur  said “advertisements of products like Fair & Lovely and Ponds face creams are demeaning for women.”

Every cream promises to make them fair, but the results of such claims are never tested, she said. Such advertisements should be stopped and these “should be banned,” Thakur said. Women, she said, were developing a complex because of such advertisements.

Asking whether these products were actually tested by the concerned agencies before they hit the market, Thakur asked the government to take note of the “false promises” being made through these advertisements.

Recently, Rajnikath’s movie Kabali received flak for associating itself with Emani and promote their fairness cream, Fair and Handsome.

While the veracity of fairness creams was one of the topics at the Upper House of the Parliament, the brutal rape of a four-year old girl in the national capital on Tuesday figured in the Rajya Sabha with members demanding stringent punishment for the accused with Kanimozhi (DMK) and Jaya Bhaduri Bachchan (SP) raising the issue saying the victim was hospitalised with grievous injuries.

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