PM Modi’s #Sandesh2Soldiers campaign: Write letters, send messages to jawans on Diwali

The 360-degree campaign includes a four-minute video featuring Modi, that the PMO hopes will “make waves” across social media platforms like Facebook and Twitter.

By: Express News Service | New Delhi | Updated: October 23, 2016 11:37 am
#Sandesh2Soldiers,#Sandesh2Soldiers campaign, modi, narendra modi, modi news, pmo news, what is #Sandesh2Soldiers, Diwali messages Prime Minister Narendra Modi (File/Express Photo)

Riding on the popular sentiment in favour of the armed forces ever since the Director General of Military Operations announced the surgical strikes along the Line of Control last month, the Prime Minister’s Office (PMO) has launched a campaign asking people to reach out to them for Diwali. The #Sandesh2Soldiers campaign will be spearheaded by Narendra Modi himself, a senior source at the PMO said.

“Holistic campaign will be launched to urge and invite people to send letters and messages to the armed forces,” confirmed the source. The idea, according to sources, came from Modi earlier this week, “to explore how we can make sure that citizens write to soldiers and convey their emotions and gratitude”. It will focus on the “need to involve the entire population in the cause and increase public interaction with the armed forces.”

The 360-degree campaign includes a four-minute video featuring Modi, that the PMO hopes will “make waves” across social media platforms like Facebook and Twitter. The video, which was released on Saturday, opens with a child writing a letter to an unknown soldier. In the video, Modi asks people to send greetings to the armed forces, who “spend their lives” for “our happy and peaceful lives” trying to “defend” the country.

According to sources, Modi will read out some of the messages sent by people during his Mann ki Baat address. Doordarshan and All India Radio will also have special programmes for the campaign, which will be endorsed by many celebrities too, said the source.

Apart from letters, people can send their messages to the soldiers through the Narendra Modi mobile app, MyGov app, and through radio. While MyGov is the official app for the PMO, developed by the Information and Technology Ministry, the Narendra Modi app was developed by the BJP.

The campaign comes on the heels of Modi’s comments in Bhopal earlier this month where, while inaugurating a war memorial, he asked people to “develop a tradition to show respect to our defence forces,” through small gestures like applauding a soldier.

This is not the first time that Modi is focussing on the armed forces. He spent his last two Diwalis as the Prime Minister with the Army. Moreover, senior women ministers from his cabinet spent Raksha Bandhan with soldiers.

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  1. Y
    Y.s.panduranga
    Oct 29, 2016 at 1:28 am
    Wishing a very happy Deepavali to our sisters and brothers and their families who are protecting our border. May God bless all our defense personnels. Bharath Matha Ki Jai
    Reply
    1. V
      VISWALINGAM
      Oct 23, 2016 at 5:45 am
      IT IS A WONDERFUL IDEA . THIS PROGRAM WILL SURELY GIVE IMPETUS TO THEIR DETERMINATION , AND ALSO COMFORT AND JOY . ( ALL MYANMAR TAMIL HINDU FANS OF PM MODI )
      Reply
      1. I
        indian
        Oct 23, 2016 at 4:26 am
        I'm glad Modi is raising consciousness towards our soldiers. We should all write in to those brave men and women who protect our borders so that we can enjoy our freedoms!
        Reply
        1. R
          Ranjana
          Oct 24, 2016 at 12:55 pm
          I am proud of you.
          Reply
          1. B
            Bobby dhaliwal
            Oct 25, 2016 at 3:17 pm
            Salute to d real heroes of our country 😊lt;br/gt;Happy Diwali to u alllt;br/gt;Vande Mataram Jai ho
            Reply
          2. C
            Chandrapal rawat
            Oct 23, 2016 at 6:50 am
            To lt;br/gt;The respected fullylt;br/gt;pm narendarmodi jilt;br/gt;I beg to say that l am a disabled person llog in bed last ll years and my both legs are useless by istant before
            Reply
          3. D
            Dharam Mishra
            Oct 27, 2016 at 3:49 pm
            Have a glorious diwali..lt;br/gt;lt;br/gt;Regardslt;br/gt;Dharam Mishra and family
            Reply
            1. D
              Dhira mistry
              Oct 25, 2016 at 4:15 am
              Sir, lt;br/gt;First of all, we all Indians would like to salute you for the most commendable and exemplary service in terms of surgical strikes carried out by you. Hats off. Wishing you all a very happy Diwali and prosperous New year. Thank you very much for being there for us.
              Reply
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