Pierce Brosnan says Pan Bahar violated contract, claims he didn’t know what he was selling

Pierce Brosnan’s Pan Bahar contract explicitly stated that he was to endorse a “breath freshener/tooth whitener”.

By: Express Web Desk | New Delhi | Updated: October 21, 2016 11:50 am
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Hollywood actor Pierce Brosnan, known for his iconic role as MI6 agent in the James Bond series, on Thursday claimed that pan masala manufacturer Pan Bahar had violated his contract by falsely presenting him as a brand ambassador for its entire product line, including its tobacco-infused “mouth freshener”.

The actor released a statement expressing his “heartfelt apologies” for causing offence, if any, and blamed Pan Bahar for ‘grossly manipulating’ media outlets into believing that he endorsed the brand. Tobacco products in India come with a warning stating that its consumption will cause cancer.

“Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women’s healthcare and research programs that improve human health and alleviate suffering,” his statement read.

People.com reported that Brosnan’s contract explicitly stated that he was to endorse a “breath freshener/tooth whitener”. He claimed to have committed himself to advertise for just one product as Pan Bahar allegedly claimed it was an “all-natural containing neither tobacco, supari, nor any other harmful ingredient.” Brosnan demanded the company to remove him from its advertising campaign, and claimed to have had no prior knowledge of endorsing something that would harm one’s health.

The ad campaign raised eyebrows in India, with social media users mocking the actor for ‘falling on hard times’. A photoshop battle soon ensued, pocking fun at Brosnan for his choice of endorsement. The reaction has largely been negative as an actor of his stature had promoted a product that is harmful to health.

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  1. T
    Town
    Oct 21, 2016 at 4:14 am
    Dirty Indian mentality.
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    1. L
      Latwinder
      Oct 20, 2016 at 9:11 pm
      Very good excuse man
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      1. P
        Prayaga Sreenivas
        Oct 20, 2016 at 8:16 pm
        Is he a kid? He must be prosecuted or at least in public.
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        1. S
          Salil.Kumar
          Oct 21, 2016 at 2:40 pm
          This could only be half True. Brosnan's claim that he was unaware of the ingredients sounds hollow, since the ingredients are clearly mentioned .lt;br/gt;Brosnan is not all that stupid and dumb that he does not know what he is doing. Looks like a case of wrong advise to him without realising that it can harm his image.
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          1. Aravind Pattar
            Oct 21, 2016 at 9:07 am
            In a minute video ad, he takes out Pan Ma like shotgun and throws at villains! Claims he didn't know what that product was! Dude do you smoke Pan Ma? :Olt;br/gt;lt;br/gt;Name itself has "Pan" in it? Didn't bother checking even the name?? :O
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