Noodles launched by yoga guru Ramdev have no approval, says FSSAI

“Patanjali Atta Noodles has not got product approvals from us. The matter has been brought to our notice. We are pursuing it,” said an FSSAI chairperson.

Written by Abantika Ghosh | New Delhi | Updated: November 18, 2015 12:17 pm
maggi, patanjali noodles, ramdev noodles, noodles ramdev, fssai, patnajali noodle fssai, patanjali atta noodles, baba ramdev, noodles war Sources added that Patanjali Ayurved, the FMCG venture that Ramdev promotes, has not applied for approvals for the noodles yet.

The instant noodles brand launched by yoga teacher Ramdev has not obtained mandatory product approvals from the Food Safety and Regulatory Authority of India, officials said, even though Patanjali Atta Noodles packets display an “FSSAI licence number”.

“Patanjali Atta Noodles has not got product approvals from us. The matter has been brought to our notice. We are pursuing it,” Ashish Bahuguna, FSSAI chairperson who also holds additional charge as its CEO, told The Indian Express.

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maggi, patanjali noodles, ramdev noodles, noodles ramdev, fssai, patnajali noodle fssai, patanjali atta noodles, baba ramdev, noodles war The back of a Patanjali Noodles packet.

Asked about Patanjali noodles packets at the Monday launch flaunting “FSSAI licence number 10014012000266”, Bahuguna said: “How can licence be given for a product that has not been approved? Licences are issued by the state government to manufacture certain items. But approvals for (non-standardised) products are given by us. That approval was not taken. I do not know how the licence was procured.”

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When contacted, Ramdev’s spokesman S K Tijarawala said: “I am not aware of the technical details and currently there is nobody available who can give me the clarifications. I can revert tomorrow.”

FSSAI sources said that noodles is not a standardised product, which means FSSAI is the sole authority mandated to grant product approval.

Sources added that Patanjali Ayurved, the FMCG venture that Ramdev promotes, has not applied for approvals for the noodles yet. “I do not know what is there in the noodles,” said a senior official in FSSAI.

According to information available with FSSAI’s Food Licensing and Registration System, the licence issued to Patanjali Ayurved Ltd, Patanjali Food and Herbal Park is for manufacturing a range of products, not including noodles.

The list covers fruit juices/ready to serve fruit beverages, ghee, mustard/coconut oil, salt, asafoetida, biscuit, sattu, oats, cornflakes, poha, soan papdi, jaggery powder, namkeen and papad, gur, whole wheat atta, pulses, sweets and pasta products (macaroni, spaghetti, vermicelli).

FSSAI sources clarified that the noodles cannot be treated as a constituent of the pasta group, either, as per the food safety act. Besides, Patanjali Atta Noodles comes with a masala mix, they said.

Technically, however, the FSSAI cannot act till a product is actually being sold in the market and the Ramdev-promoted noodles is expected to going to hit the market by next month.

Patanjali Atta Noodles, priced at Rs 15 for a 70 gm packet, was launched in Delhi at an event where plates of the cooked product — endorsed by Ramdev as a “healthy option” — were served.

The launch comes in the wake of Maggi’s announcement that it had cleared legal hurdles and would be available in stores across the country.

The FSSAI has, however, approached the Supreme Court for an immediate ban on the sale of Maggi, in an appeal against an order of the Bombay High Court that had given an all-clear to the flagship product of the Swiss FMCG giant Nestle.

All nine variants of Maggi were taken off the shelves following an FSSAI order in the first week on June after a flurry of reports from various states that the popular brand had lead in excess of permissible limits. Some samples were also found to contain monosodium glutamate despite claims of “No added MSG” on the label.

In September, the then FSSAI CEO, Y S Malik, was shifted to Niti Ayog after just nine months at the helm of the food regulator.

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  1. A
    Amit
    Nov 18, 2015 at 12:44 pm
    He is selling spurious products. Indian fools will buy them in name of spirituality. We have legacy to be fooled by Babas . Asharam baba,Rockstar baba, Ramdev baba
    Reply
    1. A
      Amit
      Nov 18, 2015 at 12:49 pm
      These Babas have taken our country for ride in every possible way. We Indian are intellectually weak. It's in our DNA. We need someone to guide us. It's our old age philosophy
      Reply
      1. B
        bonku
        Nov 18, 2015 at 6:43 am
        When Maggi controversy started it seemed to me that someone close to Modi-Shah is planning to enter noodles business.. In fact, I suspected it to be Advani or Ambani or Ramdev.... And here we are
        Reply
        1. C
          Chittaranjan
          Nov 18, 2015 at 4:05 pm
          Suprised with the news. Govt. should make some laws to not to realease any product without approval. However I used PATANJALI products...they are really good and well priced.
          Reply
          1. H
            Haradhan Mandal
            Nov 18, 2015 at 1:28 pm
            It is FSSAI who need certificate from Baba. Baba is the Gyan Bhandar of Yoga and Ayurveda. Will he make something that is made according to Ayurveda and that will harm the children?
            Reply
            1. H
              hayatlives
              Nov 18, 2015 at 5:00 pm
              yogi selling noodles, cow shampoo, cow dung cake, etc, etc... crazy, sick guy !!!!
              Reply
              1. A
                Akshay
                Nov 18, 2015 at 7:04 pm
                Why no ban on selling it???
                Reply
                1. S
                  shakeel
                  Nov 18, 2015 at 12:52 pm
                  A person who cannot ware decent dress start manufacturer ing noodle s and that to w/ licence now our minister will go to ramdave lick feet and give licence mera desh hai mshan
                  Reply
                  1. B
                    Brahmin_COWard
                    Nov 18, 2015 at 5:46 am
                    Will that replace COW ?
                    Reply
                    1. A
                      Abhisek
                      Nov 18, 2015 at 7:04 pm
                      Why is there no coverage of the fact that there is no product approval regime under FSSAI after August? Although, claiming a false license number is a stupid offence.
                      Reply
                      1. A
                        ams
                        Nov 19, 2015 at 1:33 am
                        Modi will bail him out
                        Reply
                        1. A
                          aks
                          Nov 18, 2015 at 11:22 pm
                          Ha ha fools are making comments here... my advise for all you... once visit the Patanjali Ayurveda Plant, Haridwar... you will see the truth.. I have visited & seen all plant in running stage...
                          Reply
                          1. A
                            Amlan Kiron
                            Nov 18, 2015 at 10:18 am
                            I'm quite certain that these noodles contain Gaumutra.
                            Reply
                            1. A
                              anandan nair
                              Nov 18, 2015 at 4:46 pm
                              Please FSSAI boss do not check the contents of Patanjali Products,you may get transferred or punished for some unknown crime,and your CR damaged. Leave this man alone for time being.
                              Reply
                              1. D
                                Dr. Arvind Mittal
                                Nov 18, 2015 at 2:35 pm
                                Dear Amit I'm not Baba Bhakt. I am talking on facts. You can check it on FSSAI site.
                                Reply
                                1. D
                                  Dr. Arvind Mittal
                                  Nov 18, 2015 at 1:09 pm
                                  I have personally checked the FSSAI Lic No 10012012000165 which has been granted to Akash Yog Health Product Ltd, Haridwar. It is a central license and indeed it is granted for noodles. Interested readers may check themselve by checking the link
                                  Reply
                                  1. R
                                    Rajesh
                                    Nov 18, 2015 at 4:12 pm
                                    Why are people trusting this baba to make noodles? What does he know about noodle making?
                                    Reply
                                    1. B
                                      bitterhoney
                                      Nov 18, 2015 at 8:47 am
                                      Cow is the main ingredient of all Babaji's products. That is why products are so healthy and tasty.
                                      Reply
                                      1. K
                                        Kaliyug
                                        Nov 18, 2015 at 5:14 am
                                        Baba has the perfect product to go against the giant Nestle.
                                        Reply
                                        1. V
                                          VINOD
                                          Nov 18, 2015 at 6:57 am
                                          How dare FSSAI ask and reveal such details. Watch out the director is going to be punished for questioning icon of Hindu culture. These noodles are not fast food and surely increase power of concentration, memory and are of the same recipe that helped students of gurukul in ancient time.
                                          Reply
                                          1. V
                                            VINOD
                                            Nov 18, 2015 at 7:03 am
                                            Sure these noodles will be much better than cow in all round effects and therapeutic values.
                                            Reply
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