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Millions of people in India and around the world have been munching upon the most popular and easily available brand of biscuits in the deepest pockets of the country for decades. Parle G, which started its journey as Parle Gluco in 1939 and adopted the current name much later in 1980, is now the most consumed brand in India producing around 400 million biscuits daily.
This journey started from one of the factories located in suburban Mumbai’s Vile Parle which also gave the brand its name. In fact, the factory, which first started functioning in 1929 manufacturing candies, has existed for so long that the locals are confused whether it was the company’s name which was adopted by the area or the other way round.
However, this journey of 87 years has now come to an end as the Chauhan family, which own the brand, has decided to shut down the factory. As per reports, the decision has been taken because of diminishing production output which became negligible in last few years. According to a LocalPress report, the owners halted production in the factory a few weeks back and all 300 employees working there have now opted for voluntary retirement.
Local residents are already missing the factory which has become an integral part of their lives, often passively. For instance, the familiar aroma of freshly-baked biscuits which used to fill the air at Vile Parle station will now be missing. The Chauhan family has, however, decided against selling the prime land which also houses the Parle Products Headquarters. Future plans are not clear though.
Decision to close down this first-ever factory will not impact the production capacity of Parle products which now make up a mammoth 40 per cent of total biscuit market share in India. According to a Catch news report, around 4,551 Parle-g biscuits are consumed every second and the product is available at more than 60 lakh retail outlets through the country.
These staggering numbers highlight the legacy of this biscuit brand which started-off at this small factory at Mumbai’s vile parle.