‘Mobiles most preferred platform for travel bookings’

According to the study, 46% of the overall travellers used the mobile app of MakeMyTrip exclusively to make their booking as compared to 17% last year.

Written by Neha Kulkarni | Mumbai | Published:September 13, 2016 5:10 am

MOBILE PHONES were found to be the most preferred platform for booking travel tickets between January and June 2016 for domestic and international travel, a recent study by the online travel portal MakeMyTrip.com has found. The study also points at a 313 per cent hike in mobile transactions done during this period for bookings in comparison to last year.

“Mobile as a booking medium and hotels as a category have significantly evolved. With the growing use of smartphones, the app and the mobile usage is on a high. This has thus made the young travellers shift from offline to online in the travel industry,” said Rajesh Magow, Co-Founder and CEO-India, MakeMyTrip. Referring to the 313 per cent growth witnessed in the total number of transactions done through mobile this year, the study says mobile transactions constitute 54 per cent of the total transactions. The figure was 25 per cent last year.

“Fifty three per cent more Indians travelled in the first six months of 2016 in comparison to 2015. Forty six per cent of the overall travellers used the mobile app of MakeMyTrip exclusively to make their booking as compared to 17 per cent last year,” the study indicates. It also highlights that youth in the age group of 18-35 years emerged as the largest group of travellers.