Delhi confidential: Campaign push

The union minister has communicated that Prime Minister Narendra Modi desires that a nationwide campaign be launched so as to bring in a “behavioural change to achieve the goal”.

By: Express News Service | New Delhi | Published: October 5, 2015 3:32 am
Venkaiah Naidu Venkaiah Naidu

Sensing the lull that has set in its Swachh Bharat Mission campaign, after the initial high-decibel activities following its launch a year ago, the government has decided to turn it up several notches. Letters have been dispatched addressed specifically to every chief minister as well as administrators of union territories signed by Venkaiah Naidu himself. The union minister has communicated that Prime Minister Narendra Modi desires that a nationwide campaign be launched so as to bring in a “behavioural change to achieve the goal”. The letter states that in addition to involving celebrity ambassadors appointed for the mission, there must be effective use of mass media to promote the intensive campaign that would go on until the birth anniversary of Jaya Prakash Narayan on October 11 this year.

New Assignment

British High Commissioner James Bevan was flooded with congratulatory calls and messages this week as he was appointed chief of UK’s top environment agency. Bevan — who was instrumental in ending the boycott of Narendra Modi by the British government for a decade — is considered a highly influential diplomat in the British bureaucracy. However, he will take over the position in November end, only after Modi’s first visit to the UK as PM.

Ideation Cell

Public Broadcaster Doordarshan is now looking within for innovative ideas. It recently constituted an “Ideation Cell” having six members from various disciplines and sought “out of the box” ideas that can potentially translate into “beneficial proposition for the organisation”. Acknowledging that “ideas take birth from creativity and provide freedom to think”, DD is banking on novel ideas from its staff members, which can be conceptualized and nurtured into “attractive game changers”. All DD staff across all cadres and disciplines have been asked to submit ideas to the Ideation Cell in a pre-decided format. After getting a Filtering Committee to examine these ideas for their usefulness and viability, the public broadcaster plans to implement them. It is also promising “due credit” to the idea initiators and even mulling to introduce an award scheme for successful ideas.

Staff Crunch

The election Commission of India is reeling under acute staff crunch for the past few months. Currently, there are five joint secretary level positions vacant in the poll panel. This at a time when the commission is burdened with conducting elections in Bihar. The EC’s recent attempt at filling up one of the vacancies was thwarted by the Gujarat government. The commission had zeroed in on Gujarat Chief Electoral Officer Anita Karwal for the position of deputy election commissioner, but buzz is that the state government is not too keen to release her for the job.

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