Controversy in Tamil Nadu as state excluded from Amazon offer, company cites legal hurdle

The Amazon online festive sale has kicked up a controversy for its eligibility criteria to participate in the event excludes residents of Tamil Nadu.

Written by Arun Janardhanan | Chennai | Published: October 16, 2015 10:51 am
amazon, amazon sale, amazon gold, amazon offers, amazon gold offers, amazon tamil nadu offers, amazon gold tamil nadu, amazon tamil nadu, tamil nadu amazon, amazon controvery tamil nadu, amazon tamil nadu controversy, tamil nadu news. india news Winners of the contest, who shop for over Rs 299 on the Amazon app, wins one kilogram gold everyday, says the Amazon India website.

With the Amazon India’s ‘The Great Indian Festive Sale’ from October 13 to 17 enters third day, Thanthai Periyar Dravida Kazhagam (TPDK), a Tamil political party has demanded the government to take action against the company and stop their advertisements for excluding Tamil Nadu residents from the contest.

Winners of the contest, who shop for over Rs 299 on the Amazon app, wins one kilogram gold everyday, says the Amazon India website.

The online festive sale has kicked up a controversy for its eligibility criteria to participate in the event excludes residents of Tamil Nadu. Under the Official Rules published in the website, it reads that “NOTE: Residents of the state of Tamil Nadu are NOT eligible to enter or participate in this Contest.” Under the Eligibility Criteria too, the Amazon India repeats that residents of the state of Tamil Nadu are not eligible to enter or participate in the Contest.

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K Ramakrishnan, leader of TPDK condemned the company decision to exclude Tamils from the contest. His said the company was actually fooling people because their newspaper advertisements was silent about this exclusion. “Hoping to get one kilogram gold, lakhs of people from Tamil Nadu are trying their luck by purchasing items from the company using their app. The government should stop such misleading advertisements and take action against the company,” he said.

Amazon India Link

The spokesperson of the Amazon India told The Indian Express that the company was unable to allow participation from the residents of Tamil Nadu in this contest due to the Tamil Nadu Prize Schemes (Prohibition) Act, 1979, which prohibits the promotion or conduct of such contests, said Amazon spokesperson. “We would like to assure all our customers that Amazon, a customer centric organisation, has taken this step only to be in compliance with the applicable laws. We have also ensured that we maintain complete transparency in the conduct of this contest and have, therefore, in all our advertisements stated that this contest is subject to terms and conditions and a link to such terms and conditions has also been provided in the advertisement for easy reference of all our customers,” the spokesperson said.

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  1. S
    stephen
    Oct 20, 2015 at 7:55 am
    TN prohibits lucky draw prizes, agreed. But the question is why it was advertised in TN when they are not eligible? This is cheating. They want Tamils to also buy from App and not give away prizes?
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    1. T
      TIHAEwale
      Oct 16, 2015 at 11:15 am
      The state of Tamil Nadu has ped a law The Tamil Nadu Prize Schemes (Prohibition) Act way back in 1979 which prohibits companies to give any prizes on the of products. Contravening these provisions is made a criminal offense where offenders may be punished with up to three years of imprisonment. No other state in India has made a specific law banning prize schemes on products, similar to the Prize Schemes Act of Tamil Nadu. Companies have umed that there would be no other laws prohibiting such schemes, forgetting the provisions in the Consumer Protection Act and the applicability of lottery laws to these compeions.
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        Prabhu
        Oct 17, 2015 at 12:33 am
        The MNC is following the law to the letter like in other countries. The shops and companies in Tamil Nadu have been flouting the law as it has never been enforced for decades. The state should decide whether to keep it or not. Amazon is not at fault here.
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        1. K
          Karthik
          Oct 17, 2015 at 10:26 am
          I hate amazon
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          1. R
            Raj Bhagat
            Oct 18, 2015 at 4:29 pm
            People are not getting the point. 1. Law in Tamil nadu prohibits such "lucky" draws 2. Amazon knows that the law prohibits so it had kept in terms that tamil nadu people are not eligible 3. But Amazon has advertised in Tamil nadu that there is a lucky draw which is contravening the law 4. 99% of People wouldn't be looking at the fourth point of terms and conditions when they buy during festive season. 5. Amazons this and hence action has to be taken against it. Note: I am a customer of Amazon but nothing should be above law
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