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The Bharatiya Janata Party (BJP) on Thursday launched DigitalBJP, a mobile cloud based application designed for the party, with the objective of connecting office-bearers and party workers across the country down to the Mandal level, to a central information repository.
The DigitalBJP project is another step taken by the BJP towards PM Narendra Modi’s vision of digital empowerment for the party and its members and ministers.
PM Modi and his team have used Facebook and Twitter to great effect over the last two years of his term. For most ministers, and their ministries, both platforms have become tools to communicate with the people and get immediate feedback. And this has helped percolate a social media culture to government officials across the country.
The cloud based application was launched for BJP’s Haryana unit on Thursday and would gradually include other units of the country within the next 12 months.
Keeping ‘Make in India’ initiative in mind, the app was developed by a Delhi based company—Newgen Software.
The DigitalBJP would be a single central source for all related information for the party, right from day to day activities to the historical information that would connect all party members together. The application is integrated with all social media platforms to quickly spread information and messages.
At full scale, close to 12.000 to 15,000 BJP office bearers at various levels will eventually be able to upload content to the platform apart from party workers who will be able to view and share the content.
Haryana Chief Minister Manohar Lal Khattar at the launch of the programme said, “I am extremely pleased to launch the Digital BJP application from the State of Haryana. This is yet another pioneering and progressive initiative taken by the party under the able leadership of the Prime Minister Shri Narendra Modi ji and the party President Shri Amit Shah ji. The application will be of immense benefit to karyakartas as well as the party leadership as it will not only help them stay connected to each other but also to stay updated on party developments from across our vast country.”
Also present at the ceremony BJP’s head of IT cell, Arvind Gupta, said, “This is a first of its kind initiative by any political party in the country and yet again proves how progressive, in-tune with modern times and far ahead the BJP is from the rest, in terms of technology adoption. The DigitalBJP project is part of a larger Office Modernization programme which the party has undertaken under the visionary leadership and guidance of the Prime Minister Shri Narendra Modiji.”
Gupta also added that with DigitalBJP, the party wants to ensure that all party workers experience the benefits of cutting-edge technology and the party as a whole remains ahead of the technology curve at all times.
Prime Minister Modi has been known widely for his social media presence and has huge following often regarded second only after US President Barack Obama.
Ministers of Modi Cabinet too has been seen actively using social media platform, especially Twitter to connect to people and provide solution to their grievances. While Railway Minister Suresh Prabhu has used social media for quick complaint redressal, Minister of External Affairs Sushma Swaraj has been actively using Twitter to help Indian citizens in crisis with several instance coming to the fore.
Raheel Khursheed, News and Government Partnerships, Twitter India had earlier said that Narendra Modi has pioneered a trend of “Twitter governance”. “PM Modi is implementing his vision of ‘minimum government maximum governance’ via Twitter. Over the last two years, the NDA government has used Twitter effectively for transparent and accountable governance,” he said.