The Assam government on Sunday adopted a new logo for its tourism campaign. Tourism and Finance Minister Himanta Biswa Sarma also announced a Rs 15-crore publicity budget, with the possibility of actor Priyanka Chopra being the brand ambassador for the next four years.
The ‘Awesome Assam’ punchline comes with a logo that depicts the one-horned rhino, world-famous Assam tea and the Brahmaputra on one canvas.
Sarma said the state had a “real mix” of destinations for all tourists, foreign and domestic. He also said film producers would be given incentives. “Aggressive publicity will be given so that film producers can make Assam a favourite location,” he said.