In season of meat ban, Mamata Govt rolls out meat delivery vans

The initiative has been started by WBLDCL’s popular brand ‘Haringhata Meat’, which also deals in non-conventional meat such as that of quail, duck, turkey and emu.

Written by Aniruddha Ghosal | Kolkata | Updated: March 29, 2017 7:36 am
meat ban, UP meat ban, uttar pradesh meat ban, mamata banerjee, meat delivery vans, mamata government, meat on wheelz, west bengal government, indian express news, india news The scheme was launched by Animal Resources Development Department Minister Swapan Debnath on Monday at the department’s headquarters at Salt Lake. There would be three vans initially, spread out across Kolkata.

AT A time when meat sellers have come under watch in Uttar Pradesh, and now Jharkhand, the West Bengal government is set to get non-vegetarian delicacies to Kolkata’s doorsteps through ‘Meat on Wheelz’.

The initiative has been started by West Bengal Livestock Development Corporation Limited (WBLDCL)’s popular brand ‘Haringhata Meat’, which also deals in non-conventional meat such as that of quail, duck, turkey and emu. Officials said that apart from taking cooked non-veg delicacies to Kolkata and its suburbs, ‘Meat on Wheelz’ would also sell frozen packaged items of Haringhata.

The scheme was launched by Animal Resources Development Department Minister Swapan Debnath on Monday at the department’s headquarters at Salt Lake. There would be three vans initially, spread out across Kolkata. “Depending on the success of the pilot project, a few
more vehicles would be added, including in other district headquarters of the state,” an official said.

On Tuesday, Chief Minister Mamata Banerjee commented about the “recent happenings” in Uttar Pradesh, where meat sellers went on strike in protest against the crackdown on slaughterhouses. “People are afraid & many are scared about differences over caste, creed & religion,” she said in a statement.

Among the dishes planned on Meat on Wheelz are quail briyani, ‘gandharaj turkey’ and duck roast.

An official said that Haringhata Meat’s sales had trebled over the past few years, with that of quail, duck and turkey meat doubling in the last one year. “In 2014-15, we had sales of Rs 4.35 lakh in frozen and processed meat. By 2015-16 September, it had jumped to Rs 9.58 lakh. If you take into account sales during the Ahare Bangla food festival, we crossed the Rs 10 lakh mark,” said the official. Ahare Bangla is an annual food festival organised by the West Bengal government, which saw participation from other countries as well last year.

Officials said Haringhata had also tied up with three food courts at shopping malls in Kolkata, one in Siliguri and with different hotel and retail chains.

WBLDCL deals primarily with the production, processing and marketing of hygienic meat products of different types, like chicken, pork, chevon (adult goat meat), mutton, duck, quail, emu, vanaraja chicken (chicken breed bred for rural areas) and turkey. The organisation also sells non-meat products like table eggs, duck eggs, quail eggs, pure mustard oil, ghee and honey.

The corporation has two modern hygienic meat processing units in Haringhata of Nadia district — one for pork products and the other for chicken, duck, goat and lamb.

For all the latest India News, download Indian Express App

  1. I
    IML sood
    Mar 29, 2017 at 1:54 am
    The fate of Mumtaz and TMC will be the same as happened to Elephant Queen in UP who stands confined to her house.
    Reply
    1. V
      Victor
      Mar 30, 2017 at 4:16 am
      What else we can expect from evil and stupid Mamta.
      Reply
      1. M
        Mathura
        Mar 29, 2017 at 3:23 am
        synthetic milk product sellers are enjoying and are laughing against meat sellers which cannot be synthetic
        Reply
        1. R
          ramesh ahuja
          Mar 29, 2017 at 6:18 am
          Even if she sells her meat, she will be out of political scene soon
          Reply
          1. A
            A K
            Mar 29, 2017 at 5:17 pm
            Be Healthy.Be vegetarian. It depends upon you what you need.
            Reply
            1. S
              Sudipta Adhikary
              Mar 29, 2017 at 10:10 am
              Yes she is doing this for votes...but not for Muslim or Hindu votes, for Bengali votes. 98% of Bengalis are non-veg
              Reply
              1. N
                Naagrik
                Mar 30, 2017 at 5:59 am
                Nothing wrong in doing so if allocation of business for the said department allows such business activity.lt;br/gt;One question: meat this sold is halal or jhataka? Posting journalist should clarify.
                Reply
                1. B
                  Bhola
                  Mar 29, 2017 at 7:31 am
                  THE MEAT IS HALAL MEAT OR JHATKA MEAT? IN SECULAR WB ,BENGALIS EAT BEEF , IN SECULAR WB DO MUSLIMS EAT JHATKA MEAT?CAN ANYBODY CLARIFY?
                  Reply
                  1. Load More Comments