Facing flak over the fallout of the demonetisation decision, the state BJP unit has asked its IT cell and youth wing to travel across rural areas in the state and make people aware of the various modes of cashless transactions. The party is also keen to assess the impact of demonetisation on the common man, and has directed party workers to convey Prime Minister Narendra Modi’s message to people that demonetisation was in national interest, and they can make transactions normally through digital banking. Senior state party leaders are holding a meeting in this regard at party state headquarters in Lucknow on Sunday to decide on the date to begin this campaign.
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Party state vice-president JPS Rathore said the party’s IT workers will be engaged in spreading awareness about the use of different modes of cashless transactions through mobilephones and cards. He said training workshops will be organised first for workers at the regional unit, and then at the district unit level.
The trained workers will later fan out across the state to train people in both urban and rural areas about cashless transactions. Rathore said the IT workers would focus on educational institutions, where youths can learn the technology quickly and train more people in their localities. BJP national secretary Mahendra Singh said the youth wing has already started a campaign at the grassroot level. Singh said social media will also be used to popularise cashless transactions.
A few days earlier, Singh and Rathore had attended an interactive session with Union minister Piyush Goyal, party national general secretary (Organisation) Ramlal and convener of website and social media management Amit Malviya. In that interaction, states leaders were told about the various forms of cashless transactions such as e-wallet, debit and credit cards, mobile baking and Aadhar Number baking.
Speaking at a public meet in Kushinagar last month, Prime Minister Narendra Modi had appealed to the gathering and BJP workers to display cuttings of ads in print media regarding use of cashless transactions outside shops and outlets to create awareness about the process.
“As party workers across the state are busy in campaigns like Parivartan Yatra, OBC Sammelan, youth conventions and Mahila Sammelan in every Assembly segment, they do not get enough time to execute the idea of popularising cashless transactions. As these sammelans and yatras have already been organised in most segments, the campaign regarding cashless transactions start soon,” said a BJP leader.