Incredible India campaign: Contract over, govt did not remove Aamir Khan, says Mahesh Sharma

The Ministry of Tourism denied reports that Aamir Khan was removed as the brand ambassador for its Incredible India campaign.

By: Express News Service | New Delhi | Updated: January 7, 2016 7:43 am
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A controversy surrounding actor Aamir Khan erupted on Wednesday after a section of media reported that the Centre had removed him as the brand ambassador of the Incredible India campaign under Tourism Ministry.

Comments on Twitter were fueled by speculation that the move was in response to the actor’s remarks on “growing intolerance” during the Ramnath Goenka Excellence in Journalism Award function last November.

However, clarifying his ministry’s stand, MoS, Tourism, Mahesh Sharma told The Indian Express that it was purely a contractual matter with advertising agency McCann Worldgroup. The Rs 2.96-crore contract with the agency, which featured Khan in a film for the ministry, recently ended.

“Our agreement was with a media agency namely McCann. That was for a particular work. That work they have delivered to us. They have completed that project. Hence, that contract is now over,” Sharma said.

About the controversy over Khan’s remark, he said: “We have nothing do with it. That (Aamir’s remark) was a non-issue for us. The Ministry of Tourism has nothing to do with that.”

About the possibility of Khan featuring in any other film by the ministry, Sharma said: “Future is future.”

Chairman & CEO McCann Worldgroup India, Prasoon Joshi, too said that their contract with the ministry is over.

Joshi told The Indian Express: “We at McCann had a contractual agreement with the Ministry of Tourism for a social awareness campaign Atithi devo bhava. Mr Aamir khan had graciously lent his support for the same.We have delivered the campaign to the Ministry.” (Read: Aamir Khan meets fan with progeria, leaves him ‘optimistic’)

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  1. J
    Jai Kumar
    Jan 6, 2016 at 9:54 pm
    Well he certainly does not represent my India
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    1. C
      Chander Pal
      Jan 7, 2016 at 12:35 am
      Good riddance. Some others like Vidya Balan are much more acceptable for the job. He mocked Hindus in his P K, Can he do even 10% mockery of his own religion in any forthcoming movie. And now that Bihar elections are over and so the debate over intolerance, will he like to move to a more tolerant country like Syria, Afghanistan or say North Korea. I will be happy to contribute towards his one way ticket
      Reply
      1. J
        Jason
        Jan 7, 2016 at 12:55 am
        You mean he was telling the truth and his family is moving to stan or Syria or ANY other camel country?
        Reply
        1. K
          Kashmiri Pandit
          Jan 6, 2016 at 10:00 pm
          Excellent response!!
          Reply
          1. मनीष
            Jan 7, 2016 at 2:37 am
            Aamir Khan is better fit for stani terrorism industry than Indian tourism industry.
            Reply
            1. मनीष
              Jan 7, 2016 at 5:06 am
              Its time for Indians to take action. Stop buying things made in an Islamic country and stop buying anything from a Muslim owned store/business.
              Reply
              1. M
                MyTake
                Jan 6, 2016 at 6:53 pm
                If contract is over why even discussing this? Is there some one who is suggesting he should continue with his position without awarding a contract? That may be Congress's way of doing things but not what people will appreciate! If he is interested in this position he can certainly re apply and give justification why he thinks is the best person for this job! It is upto the selecting committee to decide on this! By the way when a person want to leave India how he can be the one who can impress upon others to visit India? Is 't this self contradicting? Isn't he is sending a mixed signal, " I am doing this job because I am under some contract and earning big money but my true heart says this is not the right thing"!
                Reply
                1. G
                  George
                  Jan 6, 2016 at 4:55 pm
                  Amir does not deserve to be incredible India ambador.he has insulted India by his statements . he is a persona non grata as for as most Indians are concerned except some do called secularists and fundamental Muslims.
                  Reply
                  1. S
                    Shekhar Ranjan
                    Jan 7, 2016 at 5:28 am
                    He does not deserve to be ...
                    Reply
                    1. R
                      Romik
                      Jan 6, 2016 at 4:57 pm
                      Did he not retire from this job and want to leave"Incredible India" with his family?
                      Reply
                      1. B
                        Bharat
                        Jan 7, 2016 at 9:28 am
                        say some thing about PM when he said people ashamed being Indian .. anything on that ??? if not then shut ur stinky mouth
                        Reply
                        1. B
                          Bharat
                          Jan 6, 2016 at 2:04 pm
                          Aakash ,, why dont you protest when modi said people ashamed being INDIAN .. itni bari baat and no oppose .. and for him he siad about his whife feel for her kids and you are dragging it .. Kamaal hai yaar
                          Reply
                          1. B
                            Bharat
                            Jan 6, 2016 at 2:05 pm
                            calm down raj ,, ur problem is not amir comment ur problem is you hate muslims then this is not right articale for you .. visit some fringe news paper that will help u
                            Reply
                            1. A
                              Amit
                              Jan 7, 2016 at 5:22 am
                              Boycott any product being advertised by these Khan's
                              Reply
                              1. A
                                Amit
                                Jan 7, 2016 at 5:16 am
                                Why is the foolish gvt. going on the defensive. These pressutes will always launch these types of aults whenever a Muslims is involved.
                                Reply
                                1. P
                                  Prem Kumar
                                  Jan 7, 2016 at 5:31 am
                                  Nisha Iyer, Just 3 words for ur responses for Amir Khan and Priyanka Chopra .. U R PATHETIC!!
                                  Reply
                                  1. S
                                    sunny
                                    Jan 7, 2016 at 12:13 am
                                    truth is funny for radical like u it was his wife opinion and she is a hindu but u whether u r jew so must have habit of hatting muslim
                                    Reply
                                    1. A
                                      Amar
                                      Jan 8, 2016 at 5:18 pm
                                      Just how low can journalism get in our great country!!! McCann Worldgroup handled Incredible India and their contract with our superb actor Aamir Khan expired and was not renewed because an equally superb actor Mr Bachhan has been roped in by McCann. How badly can you twist facts to present a distorted picture!! #Pressitudes
                                      Reply
                                      1. A
                                        Arvind
                                        Jan 6, 2016 at 1:11 pm
                                        After enjoying all facilities which are more than any Ministe, Amir Khan talked about intolerance in India taking shield of his wife Dr Kiran Rao making her scapegoat then how he can be b Ambdor of this campaign.To be honest Amir Khan has lost sympathy of well educated people specially youth as seen from face book and internet.With his loose talks on intolerance in India he lost everything which may not possible to regain it.
                                        Reply
                                        1. A
                                          ashok manambrakaatt
                                          Jan 6, 2016 at 1:52 pm
                                          Having expressed his feeling of insecurity to stay and to bring up his children in India has Amir not forfeited his integrity to promote India to the world?? If he has been removed, it is only right!!! It speaks volumes of the Govt and its neutrality, that they continue with him.
                                          Reply
                                          1. D
                                            Dhurandar Bhatawdekar
                                            Jan 6, 2016 at 3:34 pm
                                            Good for him, he needs to let the jokers take over and have their day. Bhakts can now eat gobar
                                            Reply
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