All India Radio earns Rs 10 crore from PM’s ‘Mann Ki Baat’ in last 2 fiscals

The 'Man Ki Baat' radio show by the Prime Minister is posting increasingly better revenue in every fiscal, in recent information given by the MoS I&B the show has garnered Rs 10 crore in two fiscals an increase from when the show was initially launched.

By: PTI | New Delhi | Published:July 20, 2017 10:38 am
Narendra Modi, Man ki baat The ‘Man Ki Baat’ has generated a revenue of Rs 10 crore for AIR in last two fiscals. (File)

Prime Minister Narendra Modi’s monthly radio address ‘Mann Ki Baat’ has generated a revenue of about Rs 10 crore for the All India Radio (AIR) in the last two fiscals, the Lok Sabha was informed on Thursday. In 2016-17, the revenue was to the tune of Rs 5.19 crore,while it was Rs 4.78 crore in 2015-16, Minister of State for Information and Broadcasting Rajyavardhan Rathore said in a written reply. He said regional version of the address is also broadcast in 18 languages and 33 dialects on the same day after the completion of the original broadcast.

Besides, the minister said the English and the Sanskrit versions are also broadcast by the AIR. Rathore said that ‘Mann Ki Baat’ is disseminated on transmitters for domestic audience and through Internet and shortwave (SW) transmitters for global listeners. Launched on October 3, 2014, Prime Minister Modi addresses the nation every month in ‘Mann Ki Baat’ programme.

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