94 people died in Mumbai last week after drinking illicit liquor that is cheaper and more potent than state-regulated alcohol.
Despite such tragedies, cheap — often non-standardised — country liquor remains the overwhelming choice of Indian drinkers.
Villages drink more than towns and cities — mostly toddy and country liquor.
The share of foreign liquor and wine in urban India’s drink is more than double that in rural India. ZEESHAN SHAIKH reports.