Content on Hindi general entertainment channels is often termed regressive by industry experts. But TV czarina Ekta Kapoor feels television writers should be applauded for churning out unique story lines without taking a break and still managing to hold the viewers’ interest.
Ekta says the medium is not regressive, but for masses. “TV has become for the masses. Why don’t we call ‘Game of Thrones’ regressive? It is the same thing – you watch a woman give birth to dragons there, you have a red woman killing, a red wedding,” Ekta told IANS over the phone from Mumbai.
“I think we (in India) write some great stories. When I had gone to America and met an American TV producer, I was told that she was actually amazed at the kind of writing that we do here,” she added.
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On the small screen front, the daughter of Jeetendra had an impressive beginning in 1995 with the comedy show “Hum Paanch”. She is credited for ushering a new wave on the television with different content, and starting ‘saas-bahu’ era with kitchen politics in the spotlight.
She is remembered for shows like “Koshish… Ek Aasha”, “Kyunkii… Saas Bhi Kabhi Bahu Thi”, “Kahaani Ghar Ghar Kii”, “Kkusum … Ek Aam Ladki Ki Kahani” and “Kasautii Zindagii Kay”.
Ekta still retains her position on the small screen with shows like “Ye Hai Mohabbatein”, “Kawach…Kaali Shaktiyon Se”, “Naagin”. She is coming with another show “Pardes Mein Hai Mera Dil”.
Ekta says “we should applaud the writers who actually write one show for eight years – reinvent the characters day in and day out without taking a break, no season break and continue having similar ratings”.
“These are the people we should somewhere applaud because in America, if I had the liberty to write only about twenty episodes of one hour and take six months to write it, then I think I would do a great job. But to write a show every day without a break for eight years and retain ratings needs to be applauded,” she added.