Demand for fresh, engaging content attracted Rithvik Dhanjani to web-series

Rithvik Dhanjani is closely associated with a new web-series and says it will cater to the increasing demand for fresh and engaging content.

Written by IANS | Mumbai | Published:November 13, 2016 8:31 pm
Rithvik Dhanjani, India Super Dancer, Rithvik Dhanjani India Super Dancer, Rithvik Dhanjani dance reality show Rithvik Dhanjani started his career with television show Pavitra Rishta.

Television actor Rithvik Dhanjani is closely associated with a new web-series and says it will cater to the increasing demand for fresh and engaging content. The web series is the result of a collaboration between SonyLIV and Arré. It is co-produced by Rithvik and TV actor Srman Jain, and is planned for launch in early 2017.

Rithvik, who is currently anchoring dance reality TV show Super Dancer, also plays the lead role in the new series.Talking about the growing demand for digital content, he said, “Today, there is a great demand for fresh and engaging stories.”

The series is about a wolf pack of three best friends — a groom-to-be and his two quirky friends take off on a bachelor trip just before the wedding. With a bullying bride-to-be back home, some comical misadventures on a foreign sojourn and an unexpected encounter with a beautiful stranger, the protagonist comes to understand the meaning of love and friendship.

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Rithvik said whether it’s the writing of the web series, selling it to different channels, working with the directors and writers, its shoot locations and production, he has been involved in every part of the making of the series. Rithvik rose to fame with his daily soap, Pavitra Rishta. The actor is dating Asha Negi, who played his love-interest in the TV series.

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Along with his partner, he participated in dance reality show, Nach Baliye, which used to air on Star Plus. Rithvik has hosted a couple of other television reality show, which includes India’s Best Dramebaaz and Yeh Hai Aashiqui Siyappa.