Producer Ekta Kapoor’s new sitcom ‘Kumkum Bhagya’ is all set to replace ‘Pavitra Rishta’, which will be now shown in a new time slot.
Inspired by Jane Austen’s classic ‘Sense and Sensibility’, ‘Kumkum Bhagya’ on Zee TV revolves around the life of a mother who runs a marriage hall and lives with the hope of seeing her two daughters happily married some day.
“‘Pavitra Rishta’ has been on-air for over 4 years now and the journey has been most gratifying for me as a maker. After ‘Kyunki Saas Bhi Kabhie Bahu thi’ if there is any other show which is close to my heart, then it is ‘Pavitra Rishta’… All I can say about the new show is that is it’s a very passionate story of love,” Ekta said in a statement.
The new show ‘Kumkum Bhagya’ will air everyday at 9 PM, replacing the time slot of ‘Pavitra Rishta’ which will be telecast from 6:30 PM.