Youth fervour at the box-office

Mumbai | Published on:January 21, 2014 10:57 am

Yaariyan scores over Dedh Ishqiya

By Jigar Shah
The year began on a mellow note with two films, Sholay 3D and Mr. Joe B Carvalho performing below expectations. This week we however had two love stories at the extreme end of the spectrum; one was the teeny-bopper Yaariyan with newcomers in the lead and helmed by debutante director, Divya Kumar Khosla. On the other, we had veterans like Nasseruddin Shah, Maduri Dixit Nene, Arshad Warsi and Huma Qureshi’s poetic drama unfolding on the screen. However, according to trade analysts, the youth-centric Yaariyan seemed to have an edge over the mature love story.

Youth power
Exhibitor Akshaye Rathi says, “Although, Yaariyan opened with a bang, because of its fabulous music and marketing efforts, Dedh Ishqiya grew by the day on pure merit. As I see it, both the film’s may end up in the same range at the domestic box-office, but Yaariyan has the advantage of being picked up easily for satellite rights, a fact that has been exploited well by T-Series.”
The music of Yaariyan too, played a very important role in pulling the audience, with two songs of Yo Yo Honey Singh trending the charts. Trade analyst Komal Nahta says, “Yaariyan has done good business as the music became very popular amongst the youth. Though Dedh Ishqiya received good reviews, it did not translate into numbers at the box-office.”

The spoken word
The language determined the fate of the films. While Yaariyan could relate to the youth, Dedh Ishqiya’s tenor could not strike a chord with the audience. With the actors talking in chaste Urdu, the makers had to put sub-titles for the audience to understand the dialogues.
Distributor Sunny Khanna says, “Dedh Ishqiya was a sequel to a successful film, with a good start cast. But the film’s content cost it dearly. After a not so great start on Friday, Rs.3.60 cr., the film collected Rs.4.25crore on Saturday and Rs. 5.75 crore on Sunday. The overall collections was Rs.13.60 crore.”
Yaariyan, according to Khanna, was the dark horse that did fantastic business at the box-office on the opening day. “However the collections dipped by 10 per cent on the second day, but that was expected, as the film had limited appreciation and collected only Rs.5 cr. net on Saturday, after earning Rs.5.50 cr nett plus on Friday. The film earned Rs.5.75 cr nett on Sunday, taking the weekend total to Rs.16.25 cr nett. ”

Going strong
The Ravi Jadhav directorial Marathi film Timepass is creating new records at the box-office. The light-hearted comedy has earned Rs.13.5 cr. in the first week.

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