Pre-Diwali slump at box-office

Almost all the films that released this week haven't fared well

Mumbai | Published: October 24, 2014 2:02 pm
Haider Haider

By Priyanka Bhadani

With Diwali festivity around the corner, footfalls at cinema have seen a marked dip. That’s the reason why trade analyst think that both the Hindi releases Sonali Cable and Mumbai 125 KMS have got a lackluster response.

A dull week

Sonali Cable and Mumbai 125 KMS were the two films that released last week. But both of them have performed poorly at the box-office. “Though fairly well promoted, Sonali Cable fails to draw enough footfalls and opens to a very poor response. Coming as it does during the dullest period of the year, pre-Diwali, and lacking face value showed in the public response to the film,” says analyst Vinod Mirani.
As far as Mumbai 125 KMS is concerned, the film hasn’t got a good response in the multiplexes, but is doing decently well at the single screens. Manoj Desai of G7 Cinemas that has Gaiety, Galaxy among others and Maratha Mandir under it, says that the film has seen a 100 per cent occupancy over the first weekend.
Talking about the occupancy of the films in the multiplex chain, Gautam Dutta, Chief Operating Officer, PVR Cinemas, says that Mumbai 125 kms and Sonali Cable have not fared that well. “While Mumbai 125 Kms had 15 per cent occupancy during the weekends, Sonali Cable had 10 per cent.”
Mumbai 125KMS, a horror film with poor promotion and faced with a dull release period is a loser. The film has just about managed to reach the one crore mark in the first three days,” adds Mirani.

From the past week

While last week’s Ekkees Topon Ki Salaami has added up Rs.1.55 crore in its first week, Tamanchey crossed the one crore mark with Rs.1.25 crore to show for its first week collections. “The other two releases of the week, Jigariya and Spark, sank without a trace,” remarks Mirani.
However, the two big banner films — Bang Bang and Haider — that released two weeks back, are still faring decently, though the pre-Diwali period has affected them as well.
According to the official collection figures, Bang Bang earned Rs.5.5 crore nett in the third week taking its total earning in India to Rs.173.42 crore (247.74 crore gross) at the end of the third weekend. As far as Haider is concerned, by the end of the third weekend, the film made Rs.57.23 crore. Currently, Dutta says that Bang Bang has 20 per cent occupancy and Haider has 25 per cent.

International releases

The week saw the release of Dracula: The Untold Story, Kill The Messenger, The Judge and Sex Tape. While Dutta says that Dracula managed 15 per cent occupancy, “Kill the Messenger was at 20 per cent and Sex Tape, which was stuck at the censors, was at 15 per cent. The Judge fared slightly better than the others at 35 per cent and Annabelle in its second week was at 25 per cent.”
“Now all eyes are set on the Diwali releases,” says trade analyst Akshaye Rathi as he remarks that the festive mood and better spending power with Diwali bonuses in hand, the Diwali week looks really bright for the box-office.Happy New Year, Kaththi (Tamil), Pyaarwaali Love Story (Marathi) and Belli (Kannada) are the upcoming films this festival season.

priyanka.bhadani@expressindia.com

 

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