Ruchi Soya Industries Limited, one of India’s leading FMCG companies and the largest manufacturer of edible oils in India, has signed Madhuri Dixit Nene as the brand ambassador for its brand Mahakosh.
Ruchi Soya also announced that it would shortly be unveiling a mass media campaign featuring the actor, for Mahakosh refined Soyabean oil.
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Talking about her association, Dixit-Nene said, “Mahakosh has tremendous goodwill across the country and the brand has ambitious plans for the future. I am extremely excited to partner with it. Edible oil is the most essential part in cooking and I am glad to be endorsing one that I believe is healthy, nutritious and cholesterol free.”