Fashion e-tailer Myntra.com has signed on Bollywood actor Kangana Ranaut as its brand ambassador and the face for its fashion in-house brand DressBerry. With her recent hits such as Queen, Revolver Rani and earlier Fashion, Myntra saw Kangana as an ideal choice for endorsing its bold and stylish range of apparel and accessories. She will be the face of a young, confident and fashionable brand DressBerry, dedicated to young women. Myntra launched DressBerry in 2013, and within a span of 15 months, it has become one of the largest selling women’s western wear brands on Myntra.com. Myntra.com also recently collaborated with the popular Bollywood actor Ranveer Singh for its in-house brand— Roadster.
Salman Khan appears on Chhota Bheem
Actor Salman Khan appeared in the animated cartoon show Chhota Bheem on Pogo. The makers of Kick partnered with Pogo to create a special presentation titled Bheem Aur Salman Ki Kick and was telecast on July 27 on the channel. The 90 minute special presentation is an action packed combination of Salman Khan’s antics in Chhota Bheem. Talking about the unique promotional strategy, Khan said, “Mere baare mein itna mat sochna, dil mein aata hu, samajh mein nahi. Lekin Chhota Bheem dil mein bhi aata hai aur samajh mein bhi.”