Average weekend at the box-office

Both Daawat-e-Ishq and Khoobsurat have performed moderately

Written by Priya Adivarekar | Mumbai | Updated: September 26, 2014 1:01 am
Khoobsurat Khoobsurat

The trend of average footfall in theatres continued this weekend as well, with both Daawat-e-Ishq and Khoobsurat doing moderate business at the box-office. The Aditya Roy Kapur – Parineeti Chopra starrer Daawat-e-Ishq was touted to get an upper hand (according to trade experts) on the opening day, which it almost did and collected Rs. 13.6 crore in the opening weekend. Disney’s Khoobsurat began at a low, but saw a good jump on Sunday, which helped the film diminish the marginal gap and earn Rs.11.53 crore in the first three days.

Gourmet tales

With good promotional buzz around the film, trade experts had placed their bets on YRF’s Daawat-a-Ishq. But despite the decent word-of-mouth publicity, the film did average business in the opening weekend. While it earned Rs.3.72 crore on Friday, Saturday saw a slight jump at Rs.4.35 crore and Sunday was better than the two days with Rs.5.53 crore in its kitty. The film performed well at single screens when compared to multiplexes. According to Gautam Dutta, COO – PVR Cinemas, the film saw an average occupancy of 35 per cent. “During the weekday, there will certainly be a normal drop, but the film has got positive word-of-mouth publicity and will hopefully continue its decent run,” he added. Trade expert Vinod Mirani adds, “A love story with an anti-dowry message, it’s linear narration makes Daawat-e-Ishq a routine fare. The film got a lukewarm opening response and the collections remained on the lower side on Friday, improving marginally on Saturday and Sunday, only to slide from Monday onwards.” Trade expert Girish Johar stated that although Daawat-e-Ishq performed below expectations, it has performed well in single screens, especially in major centres in North India.

Almost pretty

Disney’s first Indian princess film, Khoobsurat also saw an average run in the first weekend. While the film got a below average response on the opening day with Rs.2.74 crore, Saturday was also low at Rs.3.74 crore. But the good word-of-mouth publicity ensured a jump on Sunday, as the film earned Rs.5.05 crore. “Khoobsurat has performed well in the multiplexes, especially in the metros and the Northern centre. The film has got good appreciation and from the two, Khoobsurat definitely looks good. If it sustains during the weekday, the film should be able to remain steady in the second week as well,” stated Johar. Dutta adds that the film saw 40 per cent occupancy and although it was off to a slow start, Khoobsurat covered good ground over Saturday and Sunday. But Mirani believes that the film, the basic plot of which has been borrowed from Hrishikesh Mukherjee’s 1980 hit of the same name, has not been executed well and thus, it did not enjoy the kind of reception that was expected. “The Sunday jump wasn’t too big. So the weekend collections showed little improvement and just added a huge chunk to the collections as they normally do,” he stated.

Decent run

In its second week, both Finding Fanny and Creature 3D saw no change in business. Dutta stated that while Creature 3D’s occupancy dropped to 21 per cent, Finding Fanny continued to find favour in Tier I centres. Homi Adajania’s film has managed to collect Rs.31.14 crore (inclusive of both Hindi and English versions) at the end of second weekend, while Vikram Bhatt’s sci-fi drama collected Rs.17.7 crore. The biopic, Mary Kom, currently in its third week, has collected Rs.56.5 crore at the end of the third weekend.

International numbers

It was Salman Khan’s production venture, Dr.Cabbie that has done great business overseas. With just 55 prints, the film grossed $350,452, with a record high per screen average of $6612. In Canada, the film was the second highest grosser (after the September 11 release Maze Runner ). The film has also entered the top twenty North American chart at number 13 and has had the highest per screen average of all movies released in North America on September 19.
The marginal gap between the collections of Khoobsurat and Daawat-e-Ishq wasn’t big. On one side, the Sonam KapoorFawad Khan starrer earned approximately Rs.58 lakhs in the opening weekend from centres like North America, United Kingdom, Australia, New Zealand, Malaysia and Pakistan. On the other end, Daawat-e-Ishq earned Rs.61 lakhs in centres including North America, United Kingdom, Australia, New Zealand and Malaysia.
Trade experts believe that with no big release coming up this Friday, apart from films like Desi Kattey, Mumbai 125 km among others; both Khoobsurat and Daawat-e-Ishq stand a good chance to safely earn around Rs.18- 20 crore, till the big weekend arrives with the clash of Haider and Bang Bang.

SCREEN forecast

Our verdict

In the Screen issue dated September 19-25, we had rightly predicted that given since its the season for women-oriented films, the Sonam Kapoor-Fawad Khan-starrer Khoobsurat will though open at a low, it would pick up within few days with the right word of mouth publicity. That is excatly what has happened with the film picking up business on Sunday as it earned Rs.11.53 crore nett during the first weekend.

 

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