Anushka Sharma’s second production venture Phillauri has collected Rs 4.02 crore on the first day. The first-day collection of Phillauri is higher than Kahaani ( Rs 3 crore – Kolkata), Tanu Weds Manu ( Rs 3.2 crore -Kanpur), NH10 ( Rs 3.35 crore -Gurgaon) and Sarbjit (Rs 3.69 crore -Tarn Taran) which had a female actor as the main protagonist, according to a statement released by Fox Studios India. The film did particularly well in North India and Punjab given Diljit Dosanjh’s popularity in this belt. The north India has contributed around 52 percent of the total first-day collections. The film’s collection in Punjab is also outstanding.
Vijay Singh, CEO, Fox Star Studios says, “Phillauri is a high concept film with a big heart and we are happy with the start that it has had on day one. The film has good word of mouth and it will grow today. It is a fun, family entertainer and a perfect weekend watch for audiences across all age-groups.” Phillauri is made at a cost of Rs 21 crore and has already recovered Rs 12 crore from satellite and music rights.
After the success of NH10, the audience has high expectations from Anushka Sharma’s second production venture, Phillauri. The movie to a large extent is seen as a step to break away from pre-conceived notions of filmmaking. Anushka has brought together a team of young and bright people including first time director Anshai Lal.
Earlier, film exhibitor Akshaye Rathi told indianexpress.com,”Phillauri is not a mass entertainer. Unlike a Baahubali 2 or Bajrangi Bhaijaan, this film doesn’t need to go to every corner of the country. Makers have promoted the movie keeping these things in mind. It has a limited release on about 1100 screens. Phillauri can collect around Rs 2-3 crore on opening day.”
When asked if Phillauri can expect better trade over the weekend, Akshaye said, “Not really. I am expecting the film to collect the same amount of Rs 2-3 crore on Saturday as well. The film will show a growth on Sunday.”
Asked if Phillauri can face some sort of competition from Badrinath ki Dulhania that just collected Rs 100 crore, Akshaye said, ” There is hardly any film today that stays in theatres beyond two weeks (unless it’s some big star or big banner film). Those who wanted, have already seen Badrinath ki Dulhania.”