Nicole Kidman face of Etihad Airway’s new brand campaign

The TVC was shot onboard Etihad Airways’ new flagship Airbus A380 and in locations around the world, including various landmarks in Abu Dhabi.

The TVC also features a digitally created scene of Kidman in the interior of the soon to be opened Louvre Abu Dhabi, celebrated architect Jean Nouvel’s futuristic and awe-inspiring showcase of modern architecture, influenced by
the light and geometric patterns of the Emirate.

“This new campaign has succeeded brilliantly in bringing our unique brand and service ethos to life on film, in print and on digital channels. Nicole Kidman, as a globally respected artist, was the perfect voice and face for our story, and embodies worldly sophistication, intelligence, originality, and elegance – values which form the foundations of the Etihad brand,” Peter
Baumgartner, Etihad Airways Chief Commercial Officer said.

The opening scene shows Kidman flicking through the pages of an inspirational novel at the Strahov library, with subsequent sequences showing the actress enjoying the cabins and service offerings onboard Etihad Airways’ new A380.