Seven Bucks Productions, co-founded by Dwayne Johnson and Dany Garcia, this summer will launch a new YouTtube channel in partnership with Studio71, the digital entertainment company and multichannel network owned by ProSiebenSat.1 Group.
The new channel, Seven Bucks Digital Studios, will feature 44-year-old Johnson’s own videos. The Youtube channel promises monthly collaborations with top digital talent as well as an “action-filled” scripted online series, reported Variety.
“Other than my family, social media is my strongest relationship and it’s allowed me to connect on a very direct and personal level with fans globally,” Johnson said.
“We’re thrilled to partner with the world-class team at Studio71 to deliver cool, compelling and entertaining content for audiences around the world to enjoy.”
Johnson’s existing Youtube channel, which has served as an outlet for trailers and video from his projects, has about 58,000 subscribers and has been infrequently updated.
The Seven Bucks Productions slate includes movies such as Paramount’s Baywatch, New Line Cinema’s Shazam, Universal Pictures’ The Janson Directive and DreamWorks Animation’s Alpha Squad Seven.
The company also produces original TV series including TNT’s The Hero and Wake Up Call, HBO’s Ballers and Spike TV’s Rock the Troops.