Pepsi to use Michael Jackson’s image in new ad campaign

A part of its 'Live for Now' campaign,the promotion will also include iconic music and epic live events.

Written by Agencies | Los Angeles | Published: May 4, 2012 5:05 pm

Soft drink brand Pepsi plans to resurrect King Of Pop Michael Jackson nearly three years after his death in 2009.

The beverage brand announced that it has struck a deal with the King of Pop’s estate which allows the soft drink maker to use the late ‘Thriller’ hitmaker’s image for its new global marketing push,reported Aceshowbiz.

In celebration of the 25th anniversary of MJ’s ‘Bad’ album and tour,one billion cans that feature special edition design of the pop legend’s silhouette will be rolled out in China on May 5.

The limited edition cans will be made available in the US in late May,before hitting 20 additional markets in Asia,South America and Europe.

A part of its “Live for Now” campaign,the promotion will also include iconic music and epic live events.

Fans will also get the opportunities to access special edition merchandise and chances to win tickets to performances of Cirque du Soleil’s “Michael Jackson: The Immortal World Tour” show.

John Branca and John McClain,co-executors of MJ’s estate,said,”We are thrilled to bring Michael and Pepsi back together,as they were in 1988,to celebrate the 25th anniversary of the ‘BAD’ album and tour and to put Michael on one billion Pepsi cans – perhaps a Guinness record.”

Jackson had suffered second degree burns to his scalp while filming a Pepsi Cola commercial in 1984. A stunt went wrong after pyrotechnics accidentally set his hair on fire.

The singer sued the company but later settled for USD 1.5 million out of court settlement.

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